概念验证研究

什么是概念验证？

每项新业务都伴随着巨大的风险。如果一家公司能够证明其商业理念可行且可行，那么它就有了一个良好的开端。我们称之为“概念验证”。风险投资家往往会等待概念验证后再投资一家企业。它以可量化的方式衡量一家公司可以实现多少成就。

概念验证与试点：有什么区别？

A pilot project is a preliminary release of a product or service. It aims at a partial determination of the projected final solution, which can have several limitations, including the business associates involved and the procedures affected. Another restriction is the number of users with access to the system.  The goal of a pilot project is testing in a production setting. The goal of a proof of concept is to confirm the potential of a model. A proof of concept is usually small and may not be complete.

原型和概念验证之间有什么区别？

Many people use these two terms as if they are interchangeable. Companies use Proof of Concept to test whether they should put a particular theory or idea in place. A prototype is different. Its primary purpose is to help manufacturers decide what to do with a product in development. It also helps them reduce the number of mistakes made. Proof of concept offers a model of one aspect of the product; a prototype is a working model of several elements.

谁应该使用概念验证？

• 软件开发人员： 开发人员可以在开发周期的早期使用概念验证。他们也可以用它来推销软件的想法。他们还可以使用 POC 来检测性能问题。POC 的结果包括技术可行性的保证方面。它们还包括影响工作总体估计的问题。工作范围也是结果的一部分。
• 制造商： POC 可以帮助制造商识别潜在问题。技术和后勤问题可能会阻碍成功。或者，它可以为组织提供寻求内部反馈的机会。如果这是一个有前途的产品或服务，这种反馈很有价值。此外，它还可以减少不必要的风险。它允许利益相关者在开发周期的早期测试设计选择。

公司应何时使用概念验证？

如果公司想在极低的预算下确认其市场可行性，就应该使用 POC。例如，假设一家公司想制造一个视频门铃。它需要应用 POC 技术来证明它没有在没人想要的东西上浪费时间。要确定这个想法是否可行，它需要回答具体的问题。例如，“既然可以安装安全系统，为什么要买视频门铃呢？”

如何使用概念验证

The best thing to do when working on a new product is to adopt a lean approach. With this approach, the company invests the lowest amount of time and money at the beginning. It also gathers insights from customers. The company can spend more as it receives positive feedback from the market. Engineers will jump in at a certain point of this process. They will see how much of the proposition the company can deliver and how much it will have to outsource. They will also say what it costs.

为什么概念验证很重要？

The POC helps stakeholders to understand the limitations of a system. It also shows them the system’s capabilities. They can thus select only the processes that generate the most benefit. These processes should deliver rapid business returns and minimal development troubles. A POC project may, in some cases, determine that the company cannot solve the problem. Thus, POC can prevent the company from launching an unsuccessful product.

研究如何提供帮助

Strategy Research can provide the insights, data, and strategies to develop and improve your Proof of Concept.  We provide Research-Support solutions through

• 定性研究
• 定量研究
• 上市解决方案
• 战略与竞争情报