Maxdiff 分析

Maxdiff 分析是一种用于统计调查反馈的缩放方法。

It also measures preference scores and values that customers put on a list of items. The Maxdiff Analysis is very much like the Conjoint Analysis. But it is much easier to use. It’s also more precise than Conjoint when it comes to analyzing essential information. This method shows participants the best and worst options in a list of items. Companies use it to see the traits that customers find most important. They can then adjust their products or services to suit.

为什么Maxdiff分析很重要？

Maxdiff analysis is a tremendous aid to researchers. They use this method to find features that suit customers’ choices. Companies create surveys to see the most chosen things by customers. Also, to know the things that will make a difference in their business.

例如，旅游业的营销部门经常使用 Maxdiff。这种方法可以帮助比较两个地方的特点。然后，它可以根据给定的预算缩小决策范围。例如，它可以提供奢华程度、美食以及游客是否想看当地野生动物的选项。他们还可以决定旅行中的夜生活、海滩和文化活动。从那里，他们可以比较选项并选择一个。

主要职位

在营销中，这种分析起到了杠杆的作用。它可以帮助市场研究人员对所有不同的选项进行排名。这些分数有助于预算管理。它还有助于找出客户最喜欢和最不喜欢的东西。 

The Maxdiff analysis makes specific hunches about how people make their choices, which is very useful for the marketing industry. By using this method, businesses can make profits. Why? Because they spend time focusing on the things the customers want and need instead of stocking up on items people do not want. After gaining this type of information, it’s easier to manage their spending. Profits will rise, and market researchers can then move to find new bestsellers.

企业为何需要 Maxdiff 分析

The Maxdiff analysis shows preferences. Likewise, businesses can use it to make final choices in different areas. It also helps to focus on essential areas. Also, it makes the most of the budget by evaluating the answers collected from the surveys. This process then allows the company to make the best choices for itself. Other survey types like rank order, matrix, and rating scales lack this ability. That’s why this method is an excellent research tool.

这种方法在单级偏好数据中最为有用。当公司必须做出重要选择（例如最受欢迎的苏打水类型）时，这种方法很方便。因此，Maxdiff 让客户有权决定哪些产品留在货架上，哪些产品被削减。

Conjoint analysis is the opposite of this data collection method. For instance, it comes in handy when collecting many different levels of choices.

关键成功因素

使用此方法可以为每个项目提供重要性评级。它还可以显示这些产品相对于彼此的重要性。使用 Maxdiff 的主要好处是：

1. 判断力强

2. 很容易得到回应

3. Allows the 测试 of more items than with other methods

4. 给出比率数据并测量所有差异

5. 没有限制

它不仅可以完成所有这些工作并管理分数，而且还具有其他优势，例如 TURF（总未重复覆盖率和频率）。TURF 可以判断哪些数据最有可能覆盖目标的很大一部分。

关于Maxdiff市场研究

If your company is thinking of using this method of analysis, then you’ve come to the right place. We have created focus groups to help in this area, and also in survey making and interviews. This company also does strategic, quantitative, and qualitative research for companies we support. We can give you the tools to make the best decisions to improve your company. We are always willing to assist in growing new companies. So please feel free to contact us.