非洲索马里的市场研究

索马里是位于非洲之角周围的东非国家。从地图上看，非洲大陆的这片尖岬延伸至印度洋。

该国地势平坦干燥，地形类似沙漠。许多索马里人仍过着游牧或半游牧生活。因此，他们四处迁徙，寻找可耕地来饲养牛、骆驼、山羊和绵羊。另一方面，许多索马里人是农民。

这个国家有着悠久的历史，既受非洲影响，又受阿拉伯影响。该国只有一个民族——索马里，但也曾被其他帝国统治。意大利和英国是最后的统治国，分别于 1800 和 1900 年代到来。当这些殖民地合并时，引起了许多竞争和纠纷。因此，1991 年爆发了内战。从那时起，就没有真正的中央政府了。

重点行业

主要出口产品是牲畜、鱼类和农产品。

经济是非正式的，没有政府授权或检查。它也不征税。事实上，联邦政府机构在不同机构的协助下管理着这个国家。

This shaky governance and corruption jeopardize the progress of the country. Still, the economy is buoyant, and growing thanks to foreign companies. These overseas firms run outlets in the local Somali market. What’s more, they control these outlets remotely from more developed countries. Thus, they have access to resources like banks and a skilled workforce. They also get stable legal frameworks.

社区

Mogadishu is an important port city on the East African coast. Known to locals as “Xamar” or “Hamar,” it is the capital city. Somali and Arabic are the official languages. Yet, it is common to hear Swahili, English, and Italian in its busy streets. The city is lively, with many street markets, cafes, and grocery stores. It is a peaceful city, and locals feel safe shopping and living there.

数千年来，人们一直生活和贸易于此。事实上，洞穴艺术中蕴含着历史。您可以在古老的拉斯吉尔洞穴群等地欣赏这种艺术，这里展示了北海岸地区丰富而早期的文化。被称为“taalo”的原始金字塔也点缀着这片土地。这些曾经是墓葬结构。

趋势

外国公司渴望在这个国家投资。它拥有铀、铁矿石和天然气等自然资源储备。外国矿业公司正在寻找铀矿。这个国家的铀矿储量可能是世界上最大的。因此，这个行业为该国提供了业务增长的机会。

Another key point is that Arab countries are investing in livestock infrastructure. For instance, countries like the 阿拉伯联合酋长国 are purchasing large farms. These countries have a long history of trading with their African neighbors. They remain hopeful about the future growth Somalia promises.

全球贸易也在增长，索马里商业阶层正在为快速增长的经济做出贡献。

The widespread violence and starvation in the 1990s pushed many to become refugees. More than a million Somali people have fled the country since 1991. They left to find a better life in other countries. As a result, the country now has a large diaspora, which takes an interest in its progress. The diaspora and the private sector are the lifelines of the nation.

优势和优势

Somalia is near the Arab Peninsula, and traders on both sides of the Persian Gulf take advantage of this strategic spot. Animals are one of the biggest exports, and they go to the Middle East. Somali livestock is of high quality and sells at a great price.

消费者群体

游牧部族占人口的很大一部分。他们的生活方式非常离群索居。他们无法使用银行服务和储蓄账户等服务。大多数资金交易都是通过电话进行的。

索马里人的收入来源主要是来自国外的汇款。事实上，许多索马里人生活在贫困线以下。

在索马里拓展业务的理由

The country’s economy is growing stronger. As it expands in the cities, more companies are opening. But, be warned: doing business will feel odd without government oversight. In fact, investors form part of the informal economy.

关于索马里的市场研究

There’s nothing like knowing exactly who your customers are. That’s why we provide market strategy research in Somalia. Our 定性和定量研究 提供您所需的数据。我们帮助您拓展业务。您还可以使用我们的焦点小组了解索马里的机会。

We also use interviews and surveys. These tools help you pinpoint the right place and time for entering the market. Companies can grow with the right research team. Contact us today to get started with your Somali investment.