硅谷和硅巷的市场研究

硅谷和旧金山

硅谷是美国许多大型科技公司的所在地。

它位于加利福尼亚州北部，旧金山南部地区。硅谷的创新者发明了微处理器技术以及其他重要的计算技术。这些专家还制造了微型计算机或个人电脑。

Opportunities abound in the technology sector, where companies are leading in winner-take-all markets.  Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption.  The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley.  Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.

Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today.  In addition to being America’s technology capital, other global technology companies have operations and R&D centers in Silicon Valley.  Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.

科技分析师预测硅谷将很快出现几种趋势。共享沉浸式体验将不断增加。虚拟现实和增强现实将融合，形成一个新概念：混合现实。人工智能将改变产品设计。加密货币和其他区块链技术将不断发展。

风险投资家表示他们更倾向于安全、成熟的投资领域。风险投资家对社区企业、健康和电子竞技表现出浓厚兴趣。他们还对人工智能表现出浓厚兴趣。机器学习和医疗保健服务是其他感兴趣的领域。

不过，硅谷需要更加重视市场研究。几乎一半的硅谷初创公司都是因为缺乏市场需求而破产的。许多失败的初创公司的另一个关键错误是误判了竞争对手。了解类似产品可以深入了解客户的喜好。它还可以让企业了解应该在产品中添加哪些功能。竞争情报和分析还可以告诉企业客户愿意支付多少钱，并告知提高支付意愿 (WTP) 的方法。

硅谷在创新方面仍遥遥领先于其他地区。科技行业提供大量就业机会。许多居民拥有技术和科学领域的学位。然而，硅谷最近的趋势之一是居民外流，原因是高房价。早先的居民涌入已经逆转。该地区最近记录到每月有 42 名居民流失。

硅巷：纽约曼哈顿和布鲁克林

硅巷不断扩张。它首先蔓延到翠贝卡区。现在它已经覆盖了整个城市，每个行政区都有越来越多的科技初创企业。布鲁克林正在吸引更多的创意科技和城市科技公司。生物技术和食品科技正在皇后区兴起。社会公益企业正在布朗克斯和哈莱姆区建立。

这种传播标志着纽约科技行业的成长和成熟。人们对科技的支持越来越多。新的活动如“纽约制造” promote New York as a startup center and promote the brand of New York.  There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives.

New York’s startup scene benefits from robust sectors of other industries.  Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion.  Silicon Alley has opportunities and challenges to position itself to serve these industries.

和任何科技区一样，硅巷也有一些值得关注的创业公司。一个例子是 Knotel，这是一个可管理的可定制工作空间网络。另一个例子是 Teachable。Teachable 平台允许教师创建和分享课程。还有 Call9，它减少了不必要的医院就诊次数。Call9 为疗养院患者的床边提供紧急护理。

The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC.  An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.

关于硅谷和硅巷的市场研究

SIS has over 40+ years in conducting market research and strategy consulting for technology companies.   With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today’s fast-paced global economy.