华盛顿特区的市场研究

华盛顿特区的市场研究

SIS 国际市场研究与战略

华盛顿特区的大都会区是美国第八大城市经济体。

The District of Columbia’s 68.3 square miles are sliced out of Maryland and sit across the Potomac River from Virginia. DC is the nation’s capital.  The population of its metro area is nearly 5 million people.  While the government’s economic impact is huge, so are the contributions of other sectors, including education, hospitality and tourism, and more. Market Research in Washington DC helps organizations to better serve stakeholder needs.

Exceptional universities, several with major research capabilities, feed the economy and supply talent for local business and government needs. Its museums, galleries, aquarium, zoo, monuments, and national treasures attract tourists and conventioneers by the millions. Hotels and hospitality services profit from their traffic at both low- and high-end spending.  And, as capital of the United States, a district with its own government structure, it employs tens of thousands creating one of the nation’s largest metropolitan areas. An efficient subway system and healthy relationships with nearby cities like Arlington keep The District economy vibrant and functioning at a high level.

高等教育行业

哥伦比亚特区限制空间内有多所主要高校,包括乔治城大学、美国大学、霍华德大学、加劳德特大学和乔治华盛顿大学的校园。

Higher education accounts for thousands of jobs and helps The District sustain its highly educated population. Each year, 80,000 students participate in courses at one or more of the member institutions of the D.C. Consortium. The District’s higher education brings $2 billion to the area economy and graduates top lawyers, doctors, and other professionals.  Many students stay in DC after graduation.

酒店和旅游业

华盛顿特区每年接待超过 2000 万游客,其中包括超过 200 万外国游客,消费额超过 14T70 亿美元。酒店、零售、餐饮和娱乐方面的消费为华盛顿特区提供了 75,000 个工作岗位。

它举办了 15 场全区会议,收入达 $2.78 亿美元。超过 450 场区内活动,包括 DC 爵士音乐节、年度 4 七月节庆祝活动等活动产生了超过 $415 的游客消费。而且,许多免费入场的旅游景点吸引了游客,但减少了可用于其他目的的支出。

尽管缺乏大型游乐园,但特区酒店业(130 家酒店,30,200 间客房)仍然保持稳定,入住率稳定在 60%。人们来此是为了参观历史景点、博物馆、参加会议、游说、娱乐、外交和其他与政府相关的业务。尽管受到政府每日限额的限制,但酒店的平均每日房价仍超过了芝加哥、纽约市和旧金山。

政府

作为联邦政府行政、立法和司法部门的所在地,华盛顿特区的经济从其参与者、交通以及直接和间接支出中获益。

政府一直是其经济的主要贡献者,但其主导地位会随着政府的反复削减、关门和预算而发生变化。不过,从其组成部分来看,其影响是巨大的。

行政部门在一定程度上依靠总统在任期间的政策和举措生存。但包括国防部、国土安全部、财政部、卫生与公众服务部和其他机构的人员在内,有四千多人与行政办公室直接相关。

各机构的许多雇员都从事受法规和工会保护的公务员工作。总统冻结招聘的举措通常会被其他领域的扩张所抵消。内阁机构的文职雇员总数超过 170,000 人。最大的是国土安全部,约有 25,000 个职位。

国会在国会大厦和附近的办公楼中配备了数千名支持人员。国会负责监督国会预算办公室、总会计办公室、联合经济委员会、政府印刷局和国会建筑师办公室这五个支持服务部门。

最高法院 司法部在其自己的办公楼内开会,九名成员得到了大量工作人员的支持,其中一些工作人员以实习生的身份工作,以赢得该办公室的声望。司法部有近 24,000 名员工。

特区约有 20% 员工为联邦政府工作。许多政府工作人员也居住在弗吉尼亚州和马里兰州的大都市区。

华盛顿特区的市场研究

SIS has extensive experience in conducting Qualitative fieldwork and Quantitative data collection in DC, Norther Virginia and Maryland.  Some of our staff are alumni of prominent DC universities and know the area well.  We are seasoned in conducting street intercepts, political focus groups, Focus Groups for financial managers and many other types of research.

For education institutions based in the region, we have conducted market opportunity & entry assessments as they consider growth opportunities nationwide and worldwide.  We have served healthcare companies and tourism companies based in the area.

 

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

满怀信心地拓展全球业务。立即联系 SIS International!

与专家交谈