亚特兰大的市场研究

亚特兰大是佐治亚州最大的城市，也是美国最大的城市之一。

The metropolitan area has approximately 6 million people and its GDP is the eighth largest in the country. SIS provides full-service Market Research and strategy solutions in Atlanta with a highly skilled fieldwork team.

Atlanta benefits from an educated workforce and a low cost of living relative to other global cities. Many major companies have operations in Atlanta, including over 75% of the Fortune 500.

亚特兰大市中心的人口密度最高。 Buckhead is a suburban affluent area and has stylish upscale shopping areas. This area which is easily accessible to respondents can be useful in conducting Focus Groups. Marietta is another suburban area with major companies such as Lockheed Martin.

繁荣的经济中心

Atlanta is home to many of the world’s leading companies —-CNN, Coca Cola and Delta airlines. It is a gateway to the South USA.

The city is vying for investment and competing with other global cities for investment, sporting events and corporate headquarters locations. Atlanta received international recognition when it was chosen as a location for the Olympics in 1996.

It is a major regional transportation hub. The Atlanta Hartsfield Airport is one of the largest airports in the world. It is also a logistics hub that has a major impact on global operations and logistics.

Media, broadcasting and entertainment are important industries. Turner Broadcasting, which owns CNN, is headquartered in Atlanta. The weather channel is also in the metro area. The population makes the region a major DMA market in which to promote products and to advertise to consumers. Increasingly, the city is working to attract film and movie companies to film movies there.

大型消费市场

Atlanta has a large consumer base that benefits from a high standard of living and an educated workforce. The area has leading universities, such as Emory University and the University of Georgia.

这座城市被认为是多元文化的城市，拥有大量不同种族和语言的代表。这种多样性使得亚特兰大成为研究项目的有力测试市场。

Buckhead, pictured, is an ideal place for Focus Groups. The area hosts trendy restaurants, large businesses, and beautiful scenic streets.

新兴科技产业

The technology industry is growing in Atlanta. Also known as “Silicon Peach”, the city has attracted many tech startups. Atlanta’s lower cost of living has been accelerating growth in the IT industry there. AT&T Mobility is headquartered there as well as a growing number of startups. SIS provides executive interviews, market entry & sizing, customer research, B2B focus groups, competitive intelligence, branding insights and employee surveys in Atlanta.

关于亚特兰大的市场研究

We provide Focus Group Recruitment, moderation, survey interviewing, data collection, translation and transcription. Our Strategy Research Group provides Reporting, Analysis, and On-The-Ground Consulting. Some recent projects include:

SIS 在呼叫中心专业人员中开展焦点小组讨论，以测试并了解对新耳机的看法。
SIS conducted in-depth interviews (IDIs) among Food and Beverage executives.
SIS conducted Focus Groups with Fleet Managers, Fleet Operators, and Senior Trucking Business decision makers, given Atlanta’s national importance in the trucking and transportation industries.