牙买加的市场研究

牙买加是加勒比海第三大岛，也是该地区最大的英语岛。它位于中美洲大陆以北约 285 英里处。东边是海地，北边是古巴，是近邻。牙买加人口近 300 万。金斯敦是该岛的首都和主要城市，位于东南角。

重点行业

牙买加全国矿产等自然资源丰富。牙买加的气氛宜人，自然风光秀丽。尽管该国劳动力众多，但失业率很高。外债是另一个令人担忧的统计数据。旅游业、农业、采矿业和制造业是该国经济的主要部门——旅游业和制造业分别占其国内生产总值的约三分之一。

社区

帕利萨多斯是一片广阔的沙洲，有着丰富多彩的历史，守护着金斯敦的天然港口。这个沙洲将皇家港镇和诺曼曼利机场与大陆连接起来。此外，鲍勃·马利博物馆位于市中心，是这位雷鬼音乐家的故乡。德文大宅也是附近一处殖民时代的住宅，里面摆放着年代久远的家具。希望植物园和动物园展示了该国的自然动植物。蓝山位于城市东北部，是著名的咖啡种植区，有供徒步旅行的小径和溪流。

趋势

As Jamaica’s economy shows signs of growth, the housing market has yet to catch up. Property sales have slowed to a halt while domestic rentals have gone up. The country suffers from high inflation and soaring crime rates. Thus, Jamaica’s real estate industry has failed in recent years. Property prices fell in 2009 as foreign demand slowed, and many upscale houses saw price drops. The number of sales has also fallen. Still, the lower-middle-income part of the market has remained active.

Benefits And Strengths in the Market

过去几年，牙买加经济取得了增长。这些增长是其努力实行财政审慎的结果。这些财务数据使牙买加成为世界上表现最好的国家之一。

Also, Jamaica is one of the top twenty nations for its great credit system. And its rates are among some of the best in the world for starting a business. Any businessperson can create and run a business in as few as two steps and three days.

消费者群体

Internet subscriptions are increasing. More Jamaicans are spending time online on their PCs and smartphones. Yet, only a tiny fraction of Jamaicans use the Internet to shop. Still, top hitters in the e-commerce field are optimistic. They claim that the use of the Internet for online marketing is increasing at a high rate. Retailers are moving to keep up with the Internet trend. Many of them are increasing their investments in online shopping platforms.

过去几年，超市生产增值产品的趋势日益明显。他们用新鲜水果制作大部分产品，以促进销售和竞争。即食 (RTE) 和即煮 (RTC) 方法就是其中之一。消费者正在远离旧的食品制备方法。因此，这种趋势可能会继续上升。

在牙买加经商的理由

牙买加是全球最适合创业的国家之一，并且排名还在不断上升。
Its housing demand got a boost from recent cuts in mortgage interest rates. Some banks also increased loan limits. As a result, being a homeowner is no longer a pipe dream.
For investors, Jamaica has lots of advantages, particularly regarding location. It lies between North and South America. It also has an 800 million consumer market within four hours of its coastlines.