新西兰的市场研究
电视able of Contents
新西兰位于太平洋。
毛利人称其为“长白云之地”，由约 600 个小岛组成。它有两个主要岛屿群——南岛和北岛。其总陆地面积为 268,000 平方公里（103,500 平方英里）。新西兰大部分人口居住在奥克兰，首都为惠灵顿。
英语是新西兰的主要语言。该国人口为490万，大部分人口为欧洲人。
新西兰 的季节
春季在 9 月至 11 月，夏季在 12 月至 2 月之间。秋季在 3 月至 5 月之间，冬季在 6 月至 8 月之间。沿海地区的气温通常较为温和。如果您前往内陆，气温可能会低至 -10C。前往遥远北方的游客将体验到亚热带气候。
New Zealand has many scenic trails and picturesque locations. You can even hike through some of Lord of the Rings filming locations (yes, you heard right). It can make you feel as if you are in Middle-earth. New Zealand offers both sides (and the middle) of the world. You can jump off one of the world’s highest cliffs in Queenstown. Alternatively, you can visit the illuminated caves in Waitomo Glowworm.
投资新西兰
新西兰是发达国家，实行混合市场原则，除服务业外，农业、渔业、园艺业也是其经济支柱，有条件将这些行业发展为更突出、更有效的产业。
New Zealand Market: Key Economic Drivers and Strategic Research Areas
| Core Sector | Key Market Driver & Global Position | Strategic Market Research Focus |
|---|---|---|
| Agriculture & Food Exports | Global leader in **dairy** and high-value exports (e.g., Kiwifruit, Wine). Strong reputation for quality and **clean production**. | Global consumer perception testing for premium brands, supply chain analysis for new export logistics, and **traceability** technology adoption studies. |
| 旅游与酒店 | Attracts high-value travelers seeking nature and adventure. A major economic pillar focused increasingly on **sustainable tourism**. | Traveler behavior and sentiment analysis by source market (e.g., Asia, North America), optimizing digital booking experiences, and gauging demand for **eco-certification**. |
| 技术与创新 | Rapid adoption of new technology and a supportive regulatory environment for **Fintech** and **HealthTech** innovation. | **Quantitative surveys** on digital service penetration, competitive analysis for SaaS market entry, and market sizing for specific B2B technology solutions. |
| Manufacturing and Construction | Domestic demand for housing and infrastructure, requiring complex **logistics** and sustainable building materials. | B2B decision-maker interviews on material selection (Qualitative), market acceptance of imported versus local building products, and analysis of construction labor shortages. |
农业
农业是新西兰商业行业的先行者。畜牧业，包括绵羊养殖、肉牛饲养以及新兴但颇受欢迎的鹿养殖，构成了该行业最主要的部分。奶牛养殖也分得一杯羹，新西兰供应着全球 2.2 % 的牛奶需求。
猕猴桃是新西兰最重要的出口产品。农民还种植樱桃、杏、桃和李子等水果。此外，他们还为当地酿酒厂生产葡萄并出口到市场。葡萄栽培是新西兰一个不断发展的产业。
林业
新西兰向澳大利亚、中国、韩国和日本出口大量木材。
矿业
新西兰自然资源丰富，石油、天然气、铁矿石、煤炭、银和金是新西兰开采并出口的主要自然资源。
钓鱼
新西兰的渔业十分繁荣，约有 90% 的捕捞量出口。该国的渔业领土面积为 2.5 平方英里。随着消费者寻求更健康的食品选择，对鱼类的需求持续增长。新西兰热衷于养鱼，牡蛎和贻贝等海鲜都是出口产品。
在新西兰经商的好处
政府提供税收优惠以鼓励投资。一些主要特点包括：
- 双重征税减免
- Income exception for overseas investment, which can mean up to a 4-year tax exemption
- 企业税率为28%
- 大多数投资无须缴纳资本利得税
关于新西兰的市场研究
Qualitative and Quantitative Research help businesses wishing to invest in New Zealand. With research, they can understand how customers may respond to a new product. Research can pinpoint potential issues that may affect business decisions. Qualitative Market Research uncovers the reasons and behaviors behind purchasing, and includes methods such as Focus Groups, Customer Interviews and Online Communities. Quantitative Market Research measures the extent of buying behavior and includes methods such as Online, App and Mobile surveys. Strategy Research uncovers new market opportunities and strategic threats. Key Strategy Research solutions include Competitive Analysis, New Market Opportunity and Go-To-Market Strategy. With Research and Strategy solutions, companies have the opportunity to explore their most pressing strategic issues. We can help you to improve efficiency, profitability, and market share.
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