中东市场研究

中东市场研究

SIS 国际市场研究与战略

中东地区人口不断增长、基础设施不断改善、众多产业不断发展,为人们带来了新的机遇。

The region is a major Oil producing area, helping to fuel growth in the region.  Though Global oil prices plummeted in 2015, many economies were spared sharp economic downturn due to prudent reserves set aside for just such an eventuality.

尽管油价波动,中东国家整体仍保持强劲增长势头。高人口增长率、经济自由化计划和日益有利的投资环境使中东成为外国投资的新兴目的地。

Economies in the Middle East are diversifying and making strides in the Global Economy.  Companies in the region have recently expanded globally such as Dubai Ports World, Emirates Airline and Saudi Aramco.

中东市场的特点是人口增长率高,从而导致消费市场不断增长。

人口年轻化意味着对应用程序、媒体和教育的兴趣增加。

社会动荡往往会导致宗派主义,从而扰乱国家及其经济。就中东而言,这是造成石油价格大幅波动的原因。持续的政治改革和将中东国家团结起来进行共同贸易投资的区域举措将有助于缓解该地区的社会紧张局势。此外,发展不依赖石油的私营部门收入来源在未来也将势在必行。

经济热点

Economic Hot Spots in the region currently include Dubai, Abu Dhabi, Cairo, Istanbul, Doha and Manama.  Gulf markets are working to build vibrant cities and are creating specially-zoned urban areas that are targeted to strategic growth industries, such as Education, Healthcare and Financial Services.  Already, some universities from the United States and Europe have built university campuses in the region, seeking to educate talented students.   Tourism is also growing in markets such as Dubai and Abu Dhabi.

Gulf States have also launched programs to attract sporting events.  Global sporting events like the FIFA World Cup, WWE Wrestling, F1 Grand Prix, Golf championships and World Rugby Sevens Series have hosted or plan to host major events in the region.

机会

Opportunities for investment and profitable business ventures are still plentiful in the Middle East.  Major drivers of international investment reside in the Hospitality, Construction, and Real Estate industries. Egypt is thought to be stabilizing while Morocco has improved export and tourism revenues. Kuwait and Qatar have weathered the oil price drop with little or no visible downturn. With petroleum prices expected to rise in the next couple of years, there is little reason to believe the Middle East won’t continue to present excellent business opportunities.

中东市场研究

SIS International Research conducts Market Research in the Middle East.  With over 40+ years research experience in the region, we provide cutting edge insight.  We conduct:

  • 焦点小组
  • 深度访谈
  • 在线社区
  • 调查
  • 竞争分析
  • 市场机会和进入研究。
作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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