April 2nd has been designated as World Autism Day and the occasion designates April as Autism Awareness Month. An awareness-building campaign called, Light It Up Blue, will find many prominent landmarks, hotels, museums, bridges, and retail stores featuring distinctive blue lighting in solidarity with this important cause. Even the Empire State Building will be lit-up in blue … 阅读更多
观点/幽默文章：关于数字媒体如何改变沟通基础的问题引发了很多争论。当然，数字平台让我们能够快速轻松地在瞬间接触到大量受众，但短信、推特和 Facebook 是否已经剥夺了我们沟通中的所有微妙之处和细微差别？这似乎仍然是…… 阅读更多
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today’s consumers spend less time watching conventional television and reading print … 阅读更多
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … 阅读更多
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