
Connected devices exist for every corner of the modern home. Homeowners can now purchase smart devices for entertainment, home intelligence, comfort (mainly HVAC), access control, energy efficiency, connectivity, safety, wellness, and daily tasks. The intelligent assistant, a product of advances in artificial intelligence and voice technology, is now a workable control center for the connected home.
智能互联家居的兴起
一些新兴市场的可支配收入显著增加,加上全球互联网用户数量的增加,是推动智能家居需求的重要动力。住宅用户互联网速度的不断提高也促进了市场的增长。此外,房主越来越重视控制能源使用,这也推动了对自动节能电器和设备的需求。
智能互联家居的实际用途
房主们喜欢在回家的路上用应用程序调节空调和供暖系统,这样他们进家门时的温度就很舒适。他们还喜欢智能家居监控设备,它可以记录外面发生的事件,让家里更安全,还可以帮助疲惫不堪的父母在监控屋内幼儿和小孩的活动时保持镇定。
联网家庭的另一个奇迹是能够通过智能手机远程控制吸尘器开始工作或洗衣机循环。三星是家庭智能设备制造领域的领导者,其产品包括智能冰箱等白色家电、娱乐系统,当然还有智能手机。苹果凭借其 Homekit 系统也是市场领导者,谷歌则凭借 Nest 成为市场领导者。
智能床正不断涌现,新产品强调床利用互联网来适应人体喜好和轮廓。
联网家居设计的重要性
随着更新、更具创新性的技术进入市场,智能家居设备的价格不断下降,如今以经济高效的方式保护普通家庭变得更加便宜。随着住户采取措施提高家庭安全,被盗风险也随之降低。住户现在感到更加安全,因此可以更加享受自己的家。
智能家居为房主提供了一些令人着迷的前景,可以改变他们的生活和工作方式,同时减少能源消耗。事实上,智能家居很快就会成为智能城市的一部分,预计智能城市将带来医疗保健、公共服务、交通和公用事业方面的进步。目前市场更集中于豪华智能设备,但越来越多的系统和平台正在涌现,以满足用户的基本需求。
另一方面,一些潜在用户对智能家居技术持怀疑态度,担心随着时间的推移,智能家居技术会让他们变得懒惰。过多的自动化也会削弱某些活动,例如做饭,甚至泡一杯好咖啡。最终,用户可能会选择最适合自己情况的技术。
智能家居和联网家居为何如此有用
Phones, laptops, televisions, fitness wristbands, appliances, security sensors, utilities, and more are uniting to form an entirely interconnected, easy-to-control environment. Communications service providers are poised to reap massive benefits from this proliferation of smart devices, since most of them have high levels of consumer trust, and they also have extensive current customer bases, and possession of network infrastructure.
家用智能设备不仅能提供娱乐、舒适、安全等功能,还能满足精通技术的千禧一代和老龄化人口的需求。推动智能设备普及的因素包括消费者对舒适、安全和保障的需求不断增加、分析、传感器和触摸屏技术创新以及 IT 仪表板和网络门户的普及。
如果联网设备的价格下降,并且公众开始了解这些产品的好处,智能家居市场将会腾飞。正如我们所提到的,下一个合乎逻辑的步骤是智能城市,随着联网程度上升到一个新的水平,智能城市的优势不仅会惠及消费者,还会惠及通信服务提供商和设备制造商。
智能家居市场研究的类型
We conduct Qualitative, Quantitative, and Strategy Research. Qualitative Research uncovers the “why” behind behavior, attitudes and decision making. Quantitative research measures the extent of phenomena such as how much customers are willing to pay for products. Strategy Research uncovers the competitive dynamics surrounding your brand and market players. It identifies ways to develop uncontested market space.
我们的解决方案包括:
- 焦点小组
- 在线社区
- 调查
- 客户访谈
- 家庭民族志
- 客户旅程地图
智能家居网络市场研究
We help clients to examine the current market dynamics for home network products and home network services. For this market, these products and services are defined as follows:
- Home network products which include wall pad or panel products that are connected with a lobby phone, security phone, and sensor devices. Today construction companies represent the primary market for these products (B-to-B) with a key customer being multi-family housing.
- 家庭网络服务,包括采用联网数字门锁和墙垫产品的家庭安全和能源控制解决方案的服务提供商。
这两种产品都可以与数字门锁设备配合使用,其中包括允许用户设置密码来锁定和解锁门的产品。
Some of these offerings currently provide mobile solutions while others do not. We provide an understanding of the current market and market potential for both non-mobile and mobile offerings for home network products and services.
更具体地说,我们帮助您更好地了解家庭网络产品,特别是壁挂式产品和家庭网络服务,相关指标如下:
- 家庭网络产品(尤其是壁挂式网络垫)和家庭网络服务的整体市场规模
- Competitive landscape – key competitors & profiles of competitors. This includes size, type of organization, leadership, business structure, years in business, business models, sales, profits.
- 每个主要竞争对手的销售和营销渠道,如 B2B 市场中的零售商、经销商、分销商
- 主要竞争对手的定位,例如能力、市场定位、品牌优势和劣势、定价结构。
- Understanding of the relationship of these products to digital door locks. How are they currently connected, how will they be connected in the future.
- 购买决策和产品选择的驱动因素 what matters most to B-to-B decision makers & purchasers such as property owners, managers, builders, developers, contractors. When looking for products & solutions, how are they using products, solutions available today, and what do they want to be able to do with products & solutions in the future
- Short-term and long-term market potential for current technologies. What is the potential and viability for existing products – both non-mobile versus mobile offerings
- Evolving trends and market potential for new technologies. What new products & solutions are entering new markets such as mobile & connected products and solutions, connected home, IOT, and how is the market responding.