Maktoob Research 总裁 Ahmed Nassef 关注阿拉伯世界

露丝-斯坦纳特

Maktoob Research 总裁 Ahmed Nassef 关注阿拉伯世界

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如今,几乎不可能拿起美国主流报纸而不读到有关迪拜的报道。无论是世界最高建筑(其中还包括世界上第一家阿玛尼超豪华酒店)、世界最大购物中心还是世界最大游乐园(拥有最大的环球影城),迪拜的惊人发展使其成为商业关注的中心,并使更大的中东市场成为全球许多企业的关注焦点。

However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai’s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you’ll be hard pressed to find much of it being conducted, even by local branches of some of the international research firms. And beyond Dubai, the rest of the 中东 offers additional obstacles for online researchers as well.

贡献者:

Ahmed Nassef is vice president and general manager of Maktoob Research

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