一些业内分析师认为，鉴于全球零售业的短期增长率，该行业前景相当诱人。该行业已经成功抵御了西方严重的（尚未逆转的）经济衰退，甚至在 2011 年尽管受到经济衰退的抑制，仍实现了正增长。

新兴市场的零售增长

这一增长很大程度上归功于亚洲、拉丁美洲和东欧新兴经济体强劲的国内消费。根据 2011 年全球零售发展指数，全球人均零售额在十年间增长了 90%，从 2,000 美元增长至 3,850 美元。这意味着，与十年前相比，全球人民购买消费品的预算平均增加了近一倍。

亚洲零售市场蓬勃发展

瑞士信贷最近发布了一份报告，列出了该机构认为的“未来品牌”，肯定了该行业的表现前景。

For the next decade, Asia is perceived to remain attractive as an underserved market for international retail players. Currently valued at USD 1 trillion, the Asian retail market is expected to perform at an annual growth rate of 9 percent, eventually reaching a value of USD 2 trillion by 2020, as forecasted by Asia Times Online.

对于国际零售商来说，亚洲是一个蓬勃发展的市场，将使他们能够创造持续企业增长所需的收入。敏捷的参与者已经学会了根据当地偏好定制他们的运营模式。这体现在区域经理的自主权和权力不断增强，特别是在根据当地市场的关键变量调整业务流程方面。 

实体店依然强劲

Additionally, transactions involving the establishment of brick and mortar stores are expected to be brisk in key urban locations as physical presence still matters to most Asian consumers. Even then, some analysts in the industry expect smart retailers in Asia to aggressively capitalize on other channels such as social media and mobile simply because the volume of connected Asian consumers is growing by the minute and is already greater than the total number of online consumers in all other continents combined.

当然，对亚洲的兴趣增加主要源于印度和中国市场的显著增长。在这两个国家，主要城市的大量城市人口的购买力都在增加，并且普遍对全球品牌发出了接受信号。

中国的奢侈品牌

In China for example, luxury brands such as Louis Vuitton and BMW are demonstrably having a heyday. Meanwhile, some analysts in the industry believe that India is posed to soon overtake its eastern neighbor as the world’s most populous nation. In addition, the country’s high rate of urbanization as well as a steady uptrend in consumer spending compel global retailers to begin infusing capital for the lucrative Indian market.

在东盟地区，国内对消费品的需求保持稳定，根据 GRDI 报告，杂货是最重要的消费形式。菲律宾、印度尼西亚、马来西亚和越南的零售增长预测仍然健康，这得益于这些国家不断扩张的经济。