B2B 战略内容和白皮书撰写公司

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B2B内容写作的重要性

Savvy B2B marketers know that content writing is critical. It helps businesses to connect with modern customers. B2B buyers expect content marketing, and the B2B space is embracing it. Also, helpful content that shows your company’s expertise can help to entice B2B buyers. Content marketing has proven to be cheaper. It is even more effective than other programs. And it’s more efficient!

B2B白皮书的重要性

White papers have proved to be a flexible means of marketing the services of a business. These papers define an actual problem that customers are having and offer a verified solution to it. They cite facts and figures, showcase the company’s expertise, and are reliable go-to pieces for customers who want answers. Many companies depend on white papers. 

机遇、趋势和新技术

社区建设是内容营销带来的机遇之一。你可以利用这一策略来培养受众。如果你一直在寻求受众参与，那么这是一件轻而易举的事。

内容本身提供了另一个机会。根据客户旅程的特定阶段来制作内容至关重要。

网红营销是另一个机会。与能够帮助推广内容的网红建立关系是一种很好的做法。

公司需要关注不断发展的新内容营销技术。例如，您可以使用 SocialMention.com 等在线工具。这项服务会告诉您客户对您的产品和品牌的评价。它还能让您了解他们如何看待您的行业。

直播视频是企业可以使用的另一项新技术。您可以利用这项技术来讨论行业话题。您还可以使用它进行采访或宣传新产品发布。

市场研究如何提供帮助

定性研究

定性研究包括对公司决策者和专家以及消费者的采访。其基础是态度、观点、意图和信念。它处理诸如“如何”和“为什么”之类的问题。这种类型的研究旨在理解消费者为什么以某种方式行事或他们对新产品的反应。访谈和焦点小组是收集定性数据的标准技术。

定量研究

定量市场研究 tends to be more structured than the qualitative approach. This difference is due to the statistical nature of quantitative analysis. Companies can use it to get a precise picture of their target market. They can choose a large section of respondents and provide them with a list of closed questions. The postal questionnaire is a conventional technique used to gather quantitative data. Other methods include online telephone calls and surveys.

如何在竞争激烈的市场中进行战略研究

竞争分析

竞争分析是公司研究和规划阶段的重要组成部分。它对希望发展业务的公司很有用。深入的竞争分析将帮助您实现三件事：

1. 确定竞争对手的优势和劣势
2. 了解消费者和潜在客户如何使用和评价竞争对手
3. 为您提供制定成功的竞争营销策略的起点

市场机会研究

Each successful product or service that we use today began with wide-ranging research. This research produces data about competitors and customers. Companies and brands need to know a great deal about their market. They also need to know about possible clients and their chief competitors. If you’re looking to be a step ahead of your rivals, 市场机会研究 is the critical element. It will deliver all the data you need to make a better business decision. That goes for whether you’re trying to expand your current service or you’re launching a product.

内容写作的好处

Strong website content increases search engine rankings and boosts conversions. It also creates a voice for your company. All your other marketing plans will fall short without high-quality content. SIS 国际研究 can help you improve your analytics and your digital content. Contact us now for a consultation on how we can help you to move your business forward.

我们的纽约工厂地址

纽约州纽约市东22街11号2楼 10010 电话：+1(212) 505-6805

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关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。