食品和饮料技术市场研究

数字技术通过食品和饮料技术市场研究带来了新的客户忠诚度和盈利机会。

Apps, tools, mobile payments and smartphones are revolutionizing how consumers eat. When examining the impact of technology on the food industry, there is the business perspective as well as the consumer view.

面向食品企业的食品和饮料技术市场研究

Every part of the food industry has witnessed, and continues to see, the influence of technology. Several ways advances in technology can affect the food industry’s “food chain”

这包括食品的种植、收获、生产/加工和包装。
它还包括仓储、配送、交付和跟踪消费者的销售物流。
其中最重要的方面是安全测试和保证食品质量的需要。通常，检测和监测食品或饮料中是否含有污染物和其他有害物质的唯一方法是使用技术，而现在大部分技术都已实现自动化。
Digital Disruption may open up new markets, but it also allows new market entrants to disrupt industries cost-effectively. Conducting Competitive Analysis and Strategy Consulting can identify ways to limit threats from New Market Entrants and threats to market positioning.

面向食品消费者的技术

除了商业方面，技术还影响着消费者与食品和食品服务的互动方式。

节约时间 通勤、购物和准备饭菜在某些人群中，尤其是千禧一代中越来越重要。
因此，零售商和餐馆并不是购物者的唯一来源。现在许多食品加工公司提供冷藏、冷冻、包装和直接送货上门服务。

食品科技和配送应用程序

技术让消费者可以更轻松地在线订购并立即消费（例如，使用 Domino 的应用程序订购披萨，然后使用 GPS 通过自动驾驶汽车送披萨）
就像汽车共享服务（Uber、Lyft 等）被用于递送“快餐”和其他外卖订单一样，Grubhub、Postmates 或 Doordash 等应用程序允许人们从在线餐厅菜单中订购并获得快速休闲餐或快餐。
使用智能手机的移动支付应用程序使消费者能够取代塑料卡和现金。

We address strategic questions with your companies through Market Research and Consulting. How does your company interface with such apps? What data is collected that can be used to grow your market and attract new, as well as repeat orders? Is your website and/or app easy to use? Research and strategy provide powerful answers to your most important business questions.