物料搬运市场研究

什么是物料搬运？

物料搬运涉及原材料和成品的移动。它还涉及这些物品的存储、保护和控制。物料搬运从制造阶段开始。然后经历仓储、配送和消费阶段，最后是处置。

公司实施物料处理流程和系统以减少库存。这些流程还可以改善客户服务并缩短交货时间。物料处理还可以降低制造、配送和运输过程中的处理成本。物料处理的决策者包括运营人员、主管和采购员。

物料处理为何如此重要？

Material handling is important because it impacts customer service. When it’s easy for employees to locate products, they can deliver them to consumers faster. Good material handling procedures also prevent product loss or damage. A well-organized warehouse with modern material handling tools will have fewer misplaced items. Smart storage solutions also create a safe place for employees to operate.

分析师预计，未来几年，物料搬运行业将实现增长。推动这一增长的一个因素是先进技术的日益普及。物联网、RFID、自动识别和数据采集等工具正变得越来越流行。这些工具提高了订单履行率。它们还有助于提高整个供应链的生产力。另一个驱动因素是制造领域自动化能力的提高。

定性市场研究

Companies need to do qualitative research. This type of research allows them to get inside their customers’ minds. Qualitative research is about finding out not only what people think, but why they think it. Companies can use focus group discussions and face-to-face interviews to get in-depth feedback. Qualitative market research is valuable for businesses that are developing new marketing initiatives. It also works well for those developing new products. This type of research allows companies to check reactions and hone their tactics.

SIS 国际研究 conducts focus groups and interviews with decision makers. Focus groups help us to find out what is working in the material handling industry and how companies can improve. This type of market research identifies how consumers feel about a particular product. Interviews provide helpful perspectives, which can be beneficial for innovation.

量化市场研究

We conduct surveys with decision makers in material handling. Surveys measure market phenomena such as competitor and consumer behavior. We ask people their views in an organized manner so that companies have data to guide them. Quantitative research can help small companies to develop their products and services. This type of research empowers them to make educated choices based on hard facts.

在大型市场中运营的公司不能依赖直觉方法来做决策。定量市场研究可以识别不同的客户群体。公司可以单独针对每个群体，而不是一视同仁地对待他们。市场研究还会评估新产品和新概念。这样做是为了确保公司能够成功推出产品并满足人们的需求。

物料搬运策略研究

Companies that want to enter new markets must understand the scale of opportunities. This is also true for companies that want to increase their share in existing markets. We conduct 市场机会研究. We do concept testing, which allows marketers to test their best product ideas. We also do market sizing research. This research measures the sales and profit potential of new markets and innovations.

此外，我们还进行竞争分析。这种分析是对业务战略及其与竞争对手的关系的陈述。我们还进行趋势识别和行业跟踪。我们使用这些工具来比较一段时间内的行业数据。这种市场研究可以识别任何一致的趋势或结果。公司可以使用这些数据来规划他们的业务战略。然后，他们可以将战略与行业发展的总体方向保持一致。