游戏和博彩市场研究

赌博业是少数几个在经济困难时期仍能实现增长的行业之一。

肾上腺素的激增和身体的奖励系统让赌徒渴望新的体验，对于那些以钱为赌注的人来说，他们想要更高的收入。
但这对行业内的企业意味着什么？

竞争格局

With a growing demand comes increased activity in the market. The old players are establishing themselves even more as startups seek to disrupt the market. There is increased competition especially from businesses pushing the penetration of mobile applications across different markets.

创新也被用来区分不同的玩家。微软和索尼等公司正在利用下一代游戏机突破界限，旨在改善游戏体验。

网上赌博

在线赌博已取得显著增长，并在新兴市场中受到追捧。智能手机的使用和互联网连接的增强共同推动在线赌博实现两位数的增长。

赌博技术

这 industry has quickly adopted technology to help it grow both in revenue numbers and improved customer experience. Here are some of the top technological solutions embraced by the gambling industry.

1. 使用头像

互联网上的大多数人都希望保护自己的个人信息。由于虚拟形象提供了这种机会，它们通过提供额外的隐私和安全感，鼓励了更多赌徒加入游戏。

2. 增强音频/视频体验

随着显示技术的进步，游戏玩家可以享受高分辨率图像。为了让游戏尽可能逼真，游戏开发人员正在将 4K 分辨率图像与环绕声集成到在线游戏中。

3.预测分析

With virtual casinos going mainstream, game developers are gathering information beyond app downloads. Casinos are using information such as app usage and player preferences to learn more about their customers and improve their products.

4.风险分析

赌场已采用技术帮助分析玩家行为并追踪投注模式。这些信息用于创建玩家档案，以进行风险分析，并确定如何设置获胜赔率和提高盈利能力。

博彩业的趋势和机遇

行业参与者正在寻找吸引更多客户的方法。正在实施的机会包括：

1. 使用加密货币

博彩业正在将加密货币添加到其系统中作为支付方式。尽管传统支付方式仍被接受，但由于匿名性和安全性的优势，人们开始转向加密货币。

2. 改善游戏的社交性

游戏现在具有社交性。玩家可以在游戏中结交朋友并建立社区，从而花更多时间在游戏中。这为增加收入以及改善游戏体验提供了合作机会。

3.游戏即服务（GaaS）

处理能力正在从个人电脑和智能手机转移到云服务器。尽管育碧、Epic Games 和华纳兄弟等公司与 GaaS 平台合作进行游戏发行，但向云游戏的转变正在创造一个竞争激烈的环境。

4.区块链

这 blockchain technology provides a huge opportunity of increasing revenue by attracting privacy-minded customers and eliminating fraud. With every transaction recorded on a distributed system, there is increased transparency, zero taxes as well as no third parties.

博彩业的未来

这 industry is adopting a skills-based approach for new offerings. These have the potential of attracting and keeping more customers in the game. Hybrid offerings are another option.

随着社会变得更加包容，博彩业也可能朝着同样的方向发展。这可能会加入代表不同种族和性取向的人的故事情节。

The North American and Chinese markets are growing and will remain leaders for some time. Other Asian countries will provide new markets even as Africa remains promising.

进行市场调研的重要性

The gambling industry is unique in that it grows even when others register declining revenues. That however doesn’t mean a business can enter a new market blindly. The increasing competition demands an understanding of the market as well as a 战略 which guarantees success.