工业焦点小组

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什么是工业焦点小组？

An industrial focus group is a marketing research device. It uses a small gathering of people to discuss relevant designated topics in a casual setting. The typical focus group consists of eight to ten individuals. The manufacturers of consumer products are the main users of 专门小组. They use this method to collect qualitative data from target groups of customers.

工业部门为何重要？

“工业”是指商品制造。工业部门对一个国家的经济发展至关重要。工业发展在经济提升中起着至关重要的作用。它减少了对农产品出口的依赖，从而获得了急需的外汇。工业部门雇用了很大一部分人口。

不断增长的工业部门

增长最快的行业是：

• 再生能源。 People are using green energy options such as wind and solar power. These have proven to be practical options for many businesses and countries. The price of these renewable forms of energy has fallen in recent years. Households are taking advantage of their affordability.
• 网络安全。 这个行业比以往任何时候都更加重要。它保护人们的财务和其他数据免遭网络窃贼的侵害。
• 生物技术。 随着世界人口不断增长，生物技术必不可少。农业技术人员可以利用生物技术提高农作物产量。医学科学家也利用生物技术来操纵基因。生物技术可以治愈疾病，从而改善许多人的生活质量。

焦点小组作为一种定性研究方法

The main benefit of 专门小组 is the opportunity to witness a lot of interaction and discussion about a company’s product. This interaction takes place in a limited period, and it helps the manufacturer to understand consumers and their needs. Focus groups rely on the researcher’s ability to assemble and direct the sessions. This control is also a drawback. It means that focus groups are in some sense unnatural social settings.

Focus groups are also limited to self-reported data and verbal behavior. Researchers using this method need to improve the naturalism of participant observation. Naturalism is especially pertinent if the goal is to gather data on other social actions.

工业焦点小组中的机遇、趋势和新技术

Industrial focus groups allow companies to conduct market research. This research helps in the creation of a marketing plan. The company can assign an employee to manage and administer the focus group, or it can hire a firm to direct the process. It is suitable for businesses developing new products and services. It enables them to get feedback from potential consumers.

Modern focus groups are trending toward digital. This type of focus group can be asynchronous, meaning members of the group don’t have to participate at the same time. Companies can send questions to each member. The member then records the answers at his or her convenience. Alternatively, companies can arrange a Google Hangout for members. This setting enables them to interact with each other and with the moderator. Companies can also use tools like Survey Monkey. Such devices allow open-ended qualitative data collection and even quantitative questionnaires. Digital focus groups can also be in the forms of online forums and social media groups.

Newer strategies tend to rely on technology. Smartphones can track shoppers as they make their way across a mall or store. This method gives instant feedback to market researchers. One of the newest methods is scanning technology. Shoppers carry a scanner with them throughout the store. These scanners collect tremendous amounts of data. It tracks spending levels, consumer behavior, customer loyalty, and other types of reactions.

在工业市场研究中使用焦点小组的好处

Focus groups can provide rich data. They give companies a broader perspective on how people think. They show how they perceive products and brands. It also helps manufacturers understand what people expect and want from a depression. The online format has advantages, such as the ability to draw participants from a nationwide sample. The traditional method counters this by giving participants the ability to brainstorm. Participants can also hold meaningful discussions.