娱乐和媒体市场研究

The Entertainment and Media industries are rapidly changing.  With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.

娱乐和媒体市场研究提供了对在线行为、内容偏好和电视习惯的深入分析。

One of the biggest challenges is how to monetize the consumption of digital media.

我们与客户合作，解决他们的战略重点和需求。

• 流媒体
• 社交媒体
• 电视广播
• 广告测试
• 消费者线上行为
• 千禧年市场研究
• 音乐流媒体服务
• 网站可用性测试
• 决策者研究

全球媒体的崛起

Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.

Digital Media and Online Streaming are also growing rapidly. We work with digital media companies, and provide Market Opportunity, Competitive Analysis, Usability Research and New Product Launch research.

市场研究方法

In-depth consumer surveys and interviews with prominent thought leaders provide insight and data that is otherwise unobtainable. SIS market intelligence studies reveal critical information that gives our clients a competitive edge in the marketplace. We conduct Focus Groups, quantitative online surveys, programming studies, telephone interviews, and customer intercepts to help our clients better understand the mindset of the consumers they most want to reach in the markets they most want to capture. Let us put our 40+ years of media market research experience to work for you.