娱乐和媒体市场研究

The Entertainment and Media industries are rapidly changing.  With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.

娱乐和媒体市场研究提供了对在线行为、内容偏好和电视习惯的深入分析。

One of the biggest challenges is how to monetize the consumption of digital media.

我们与客户合作，解决他们的战略重点和需求。

• 流媒体
• 社交媒体
• 电视广播
• 广告测试
• 消费者线上行为
• 千禧年市场研究
• 音乐流媒体服务
• 网站可用性测试
• 决策者研究

全球媒体的崛起

Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.

数字媒体和在线流媒体也在快速发展。我们与数字媒体公司合作，提供市场机会、竞争分析、可用性研究和新产品发布研究。

市场研究方法

深入的消费者调查和对著名思想领袖的采访提供了其他方式无法获得的见解和数据。SIS 市场情报研究揭示了关键信息，使我们的客户在市场上具有竞争优势。我们开展焦点小组、定量在线调查、编程研究、电话采访和客户拦截，以帮助我们的客户更好地了解他们最想接触的消费者在他们最想占领的市场中的心态。让我们将我们 40 多年的媒体市场研究经验运用到您的工作中。