可可市场研究

什么是可可市场研究？

可可市场研究是对可可副产品商业前景的分析。它特别关注可可粉和巧克力的市场渗透率，这两种产品都是由可可豆制成的，非常受欢迎。

关键市场洞察、生产过程中的挑战和股票市场的价格波动是研究可可市场的重要方面。此外，可可市场研究还包括区域和质量差异以及产品系列的生产成本。

为什么可可市场研究很重要？

Cocoa and chocolate are among the most popular and well-known products around the world. The production process nevertheless requires multi-layered management because there are different steps of action before the final products reach the consumers. All executives and investors should be well aware of both the sources of profit and risks of the cocoa industry. There are opportunities to grab together with risks to consider. Factors like weather, socioeconomic conditions, human rights and a balanced share of profits are significant. The global appeal of cocoa products opens up numerous possibilities for business expansion and presents lucrative investment opportunities. On the other hand, cocoa market research reveals all new information related to the risk assessment of cocoa production.

可可生长在非洲、拉丁美洲和南亚的某些地区，因为可可需要高温和湿度才能生长。水对可可树的生存至关重要。气候危机带来了需要考虑的危险和需要克服的挑战。此外，还有环境问题，例如森林砍伐和生物多样性丧失，以及对可可种植者恶劣生活条件的人道主义担忧，这些问题可能会引起负面宣传并影响销售和利润。

行业内的关键职位

There are several relevant jobs in the industry of cocoa market:

• Food technology research scientists
• 市场研究经理
• 交易者
• 可可和巧克力原料商人
• 营销经理
• 生产者
• 软商品风险管理
• 可可物流服务
• 可可运输服务
• 可可运输服务

企业为何需要可可市场研究

The cocoa market is widespread. Whilst demand comes mainly from the rich western countries of northern Europe, the USA and Canada there are countries like Malaysia, Turkey and Indonesia that rank among the top importers of cocoa worldwide. On the other hand, the supply comes from countries like Ghana, Cote d’Ivoire, Indonesia and Ecuador. Such a spread of the supply and demand chain requires broad 市场调查. Not only because of the spatial, cultural and language barriers but also because all relevant information shall be crystal clear. Such information includes:

• 可可品种的定义
• 年生产数量
• 可可的收获后规程和处理
• 有效且最新的认证要求

关键成功因素

进行广泛的可可市场研究意味着所有相关方都期望投资回报率大幅增加。成功有几个主要因素：

• 保持高质量标准
• 开发有效的分销渠道
• 实现规模经济
• 拓展国外市场
• 增加市场份额
• 利用最新的技术进步
• 制定公平价格
• 建立客户忠诚度

Accurate planning, realistic goal setting and broad knowledge of the cocoa market industry are additional factors that contribute significantly to success.

关于可可市场研究

Cocoa is a commodity that is traded on the following stock markets:

• 纽约商品交易所（NYMEX）
• 伦敦洲际交易所 (ICE)

Therefore, the prices and size of cocoa contracts are two critical factors for determining the stock indices and efficiency of the product. What distinguishes cocoa from other values that are traded in stock, is that it’s an agricultural product. Thus there is a specific analysis to conduct for making accurate predictions. Its efficiency and perspective rely mostly on human labor and the unstable conditions of its production process. The factor of the climate crisis is becoming extensively critical as there is much insecurity about future weather conditions. Within such an insecure environment, market research is becoming a highly important tool for determining the optimal business 战略. As the global market of cocoa is rapidly expanding, all involved parties shall prioritize the execution of meaningful, thorough and detailed market research.