可再生能源市场研究

可再生能源市场是美国以及世界许多地区增长最快的行业之一。

太阳能市场研究

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

核能市场研究

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested to understand the changing opinions regarding Nuclear Energy.

我们的高级研究团队在核能行业开展高层讨论和访谈，以参与和探索决策过程、政策反应和其他细微差别。

风能市场研究

SIS International Research conducted telephone interviews with turbine experts including  Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions, to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 个关键要点：

• 涡轮机行业目前正在经历快速增长
• 国际贸易和国内政策的不确定性将对该行业产生重大影响。
• 涡轮机行业的专家有许多共同的特点，包括准时、工作量大、对工作充满热情。
• 文化差异使得在亚洲开展研究变得困难。

风力涡轮机行业

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  F美国的军人和牧场主因安装风力涡轮机而获得了数亿美元的租赁费。这是一个有望实现大幅增长的行业，因为爱荷华州、堪萨斯州、南达科他州和俄克拉荷马州等许多州都已经严重依赖风能——这些州现在四分之一以上的电力来自风力发电。  

我们还探讨了该行业的未来，以及它将如何应对 美国政府 push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

我们的采访发现了许多有关涡轮机行业从业人员的有趣趋势。

首先，绝大多数受访者都希望参与，但又不愿意牺牲完成访谈所需的时间。这反映了行业的需求以及业内人士的奉献精神。参与调查的受访者中有一个共同点，那就是令人难以置信的热情。每位受访者都对自己在涡轮机行业的工作充满热情，这让他们为我们提供了许多宝贵的见解。

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

如何联系能源决策者

找到这个行业的合格专家可能很困难。有趣的是，第三方涡轮工程师最愿意与我们交谈，而最难联系的专家是采购部门的专家。

随着控制温室气体排放的呼声越来越高，人们对化石燃料供需和气候变化的担忧不断增加，风力涡轮机行业出现了爆炸式增长。公司应确保影响该行业的政治环境的相对短期变化不会影响这一长期前景。

根据我们的研究，我们认为整个行业都处于有利地位，可以利用现有的增长机会。该领域的专家异常热情、勤奋和高效。公司应采取措施确保员工继续以最佳水平工作，以避免倦怠。此外，由于我们发现许多行业专业人士擅长执行正式协议，因此公司应确保其流程尽可能高效。

最后，鉴于大量受访者在与我们交谈时提到了保密方面的担忧，我们认为该行业的参与者应该考虑进行更开放的沟通和合作。合作关系可以帮助企业对冲短期风险，同时促进创新并推动长期收益。

包括当前地缘政治环境在内的诸多因素正在给包括风力涡轮机行业在内的许多行业带来诸多不确定性。然而，我们坚信长期增长前景远远超过短期动荡。现在是涉足风力发电的激动人心的时刻。

关于 SIS 可再生能源市场研究

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

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