可再生能源市场研究

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

太阳能市场研究

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

核能市场研究

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

风能市场研究

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 个关键要点：

• 涡轮机行业目前正在经历快速增长
• 国际贸易和国内政策的不确定性将对该行业产生重大影响。
• 涡轮机行业的专家有许多共同的特点，包括准时、工作量大、对工作充满热情。
• 文化差异使得在亚洲开展研究变得困难。

风力涡轮机行业

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  F美国的军人和牧场主因安装风力涡轮机而获得了数亿美元的租赁费。这是一个有望实现大幅增长的行业，因为爱荷华州、堪萨斯州、南达科他州和俄克拉荷马州等许多州都已经严重依赖风能——这些州现在四分之一以上的电力来自风力发电。  

我们还探讨了该行业的未来，以及它将如何应对 美国政府 push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

我们的采访发现了许多有关涡轮机行业从业人员的有趣趋势。

首先，绝大多数受访者都希望参与，但又不愿意牺牲完成访谈所需的时间。这反映了行业的需求以及业内人士的奉献精神。参与调查的受访者中有一个共同点，那就是令人难以置信的热情。每位受访者都对自己在涡轮机行业的工作充满热情，这让他们为我们提供了许多宝贵的见解。

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

如何联系能源决策者

找到这个行业的合格专家可能很困难。有趣的是，第三方涡轮工程师最愿意与我们交谈，而最难联系的专家是采购部门的专家。

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

关于 SIS 可再生能源市场研究

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

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