医药市场研究

健康和保健是生活的重要部分。

These sectors relate to the development, manufacture, and marketing of medicines. The global revenue of the pharmaceutical industry is more than $1 trillion. Almost half of this figure comes from two countries: the US and Canada. It is by far the most profitable industry of all. The primary and generic pharmaceutical companies lead the way in the industry.

行业中的一些突破来自专业制药公司。其中一些公司的员工数量比大型公司的一个部门还少。这些小公司对患者产生了巨大影响。他们专注于治疗领域和利基市场。这些公司展示了如何通过有针对性的方法取得成果。一些公司专注于一种疾病。其他公司治疗的疾病只影响少数人群。

The US pharmaceutical market dominates the rest of the world. The US is an innovator and a booster in the field of medical research and development. Their R&D benefits the international pharmaceutical industry. Still, one of the top conditions affecting US patients is diabetes. Oncology and autoimmune diseases are also the focus of much research in the US. Pfizer, Johnson & Johnson, and Merck & Co. are the largest companies on the US market.

医药市场趋势

Public Relations (PR) and Advertising are powerful for Pharma companies. One of the most prominent is the consumer as customer. Biotech stories are starting to proliferate. One such story involves the use of gene therapy to regrow the skin of a little boy. As drugs get personalized, stories such as these are capturing imaginations. They are also piquing people’s interest in the sector.

Patient stories can be powerful. Negative publicity can also be influential. One pharma company made headline news for charging $1,000 per day to treat hepatitis, creating a slew of negative publicity. It’s a brave – and complex new world for biotech and pharmaceutical companies.

There are several challenges in the pharmaceutical industry. These include policy reforms. For example, healthcare officials are likely to overhaul the Affordable Care Act soon. Another problem is the impact of new technologies. Industry players are still doubtful about the effects of these technologies. It is unclear how they will affect drug development and commercialization. Gene therapy and Gene editing are also gaining more headlines on opportunities and challenges in those sectors.

全球制药机会

Pharmaceutical sales are the largest in the US and Europe. Developed markets for pharmaceuticals comprise the United States and Western 欧洲. Canada, Japan, and Australia are also part of this market. The United States sells approximately 33%, Western Europe, 22%, and China, 10%. Japan accounts for 9% Latin America, 7%, and Russia, 4%. South Korea, India, Indonesia, and Australia are below 3%.

医药影响力营销

One of the digital trends in pharma is influencer marketing. An influencer is one who is active in one or more of the social channels, with a large follower base. Pharma companies have been using influencers. These influencers have been reporting on their use of certain drugs and devices. They are also influencing people’s behavior in the area of disease prevention. Influencers can also encourage adherence to treatment protocols. Support groups can be highly influential in treatment and patient behavior.

人口老龄化

制药业增长的动力之一是美国和大多数发达经济体的人口老龄化。另一个增长因素是生活方式不健康的人数增加。这些不良选择包括缺乏日常锻炼和不健康的饮食习惯。

The USA and Europe are leaders in pharmaceutical development and use. Other areas like India and China have seen growth in recent years in the life science markets. The cause of this growth is an increasing demand for devices and products. It is also because of substantial capital opportunities.