医生市场研究

医生在患者护理、组织决策以及治疗和处方的使用方面具有很大的影响力。

了解他们的观点、行为和观点对于医疗保健、医疗设备和制药公司非常有帮助。

Physicians are specialized medical professionals.  Clinicians on the other hand are primary care givers of a patient.  The roles of the two disciplines are often blurred. Physicians are clinicians, and the terms are commonly used interchangeably.  We will use the word “clinician” to refer to all healthcare providers who deal with patients.  “Physician” will refer to clinicians who focuses on a particular specialty.

医疗格局的变化

Physician practice ownership is trending downward.  In 2016, less than half of practicing physicians owned their practice. This was the first year the figure dropped below 50 percent. Most of those in private practice work in offices with ten or fewer physicians. There was an uptick in the number working at practices with more than 50 physicians.

The doctors who have given up their practices are moving into salaried jobs at hospitals. Some specialists have been a part of this trend. Primary care physicians are the ones leading the charge, however. More than half of all pediatricians and family doctors are employees. Surgical subspecialists are also drifting into the employment zone. Examples include ophthalmologists and ear, nose, and throat specialists. About a quarter of subspecialists are employed in hospitals.

这一趋势部分归因于 2010 年的《平价医疗法案》（ACA）。ACA 的另一个影响是，医院正在以更快的速度购买医生执业资格。它们正在形成综合系统，以便更好地协调彼此之间的护理。这些系统还使它们使用的医生受益。医疗保健系统的其他部分也将从综合系统中受益。因此，医生不再负责做出购买决定。医疗产品和服务的决策者是医院董事会成员。

另一个值得注意的医疗保健趋势是医生短缺。这种短缺在市中心和农村地区尤为严重。全民医疗保健将使这种情况更加恶化。大多数居民表示，他们更愿意在人口超过 10,000 人的社区工作。因此，小型农村社区将继续得不到充分的服务。

医师专业

医生最需要的专业是家庭医学、内科和儿科。其他薪酬丰厚的专业是皮肤科和放射科。老年医学是另一个需求旺盛的领域。老年医学专家的高需求并不令人意外。婴儿潮一代即将退休。这种转变也导致对精神科护理的需求增加。

These specialists can expect to work in hospitals, given the decline in ownership. Hospitals are using perks to attract physician employees. These include health and malpractice insurance. Hospitals are also offering retirement and disability plans. Education loan forgiveness and housing allowances are also provided.  Compensation remains high for physicians though changing regulations may impact earnings.

医院众多的波士顿是医生需求最高的大都市地区。旧金山位居第二。纽约、洛杉矶、西雅图和费城的医生需求也很高。

惠及全球医生

SIS provides rapid insight to physicians in the US and worldwide and has over 40+ years research leadership.  We have developed innovative digital methods to rapidly and affordably deliver physician insights.  We can provide Quantitative and Qualitative research via mobile, telephone, in-person interviews, Focus Groups, and many other market research methods.  We do research across the United States, Europe, Asia, and in many Emerging Markets.