人口统计市场研究

什么是人口统计学

人口统计数据是公司保存的有关客户和顾客的统计数据。这些统计数据有助于公司实现目标销售额。例如，一些公司会使用年龄、性别和民族血统。公司还会使用教育程度和家庭规模。

Why are Demographics important?

One of a company’s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers’ needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.

人口统计市场研究的关键职位

• 研究助理
• 统计员
• 数据分析师
• 研究员

Why Businesses Need Demographic Market Research

确定关键客户

A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.

形象构建

The image of a company brings customers in, or it keeps them away. If a business is marketing to a group of people, the company’s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.

制作更好的广告

制作广告需要花费大量金钱和时间。此外，通过互联网，许多人都会看到这些广告。因此，广告发布后应该接触到合适的人群。同样，这也是人口统计数据派上用场的地方。有了这些数据，您的公司就可以将广告定位到合适的受众。

人口统计市场研究的关键成功因素

拥有合适的软件

客户和客户数据库为公司提供了大量信息。然而，如果没有合适的软件，这些信息就毫无用处。客户关系管理软件 (CRM) 可以帮助公司。有了它，企业可以使用广泛的数据来寻找客户群。CRM 还可以带来新客户。

使用数据分析公司

Some businesses send the data they collect to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A consumer and demographic data analysis company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.

更新人口统计数据

客户数据可能会发生变化。例如，如果一个人找到了一份薪水更高的工作，他们就会购买不同的东西。因此，针对此人的定向广告也会发生变化。即使对于小型企业来说，更新人口统计数据也至关重要。它使公司保持相关性。它还有助于增长，因为它能让消费者满意。

关于人口统计市场研究

Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and qualitative research are two methods that your company can utilize.

Interviews and focus groups are other good data collection tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use surveys for market research on demographics since it is easy to send out thousands in one batch.

So, it’s easy to see why this type of market research is crucial for companies. It helps them to target the right customers with the right ads. It also helps firms do choose the best product offerings for their markets. Used correctly, demographic market research is a powerful tool.