联网汽车市场研究

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

联网汽车

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

人工智能

一项可能颠覆汽车行业的技术是汽车人工智能的发展。谷歌宣布将推出能够自动转向、刹车和加速的汽车，这可能会改变整个汽车行业。虽然自动驾驶汽车距离成为主流还有很长的路要走，但部分自动驾驶汽车可能会比行业预期的更早面世。

自动驾驶汽车

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

汽车订阅服务

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

关于联网汽车市场研究

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research 方法还可以包括焦点小组、深度访谈、人种学和眼动追踪。
• 定量研究 can involve Mobile, Online, and Telephone surveys.
• 战略研究 涉及竞争分析、行业跟踪、市场进入策略和市场机会/规模。