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多国医疗保健案例研究

SIS 国际研究公司代表我们的一位客户进行了一项在线研究，该客户与一家全球制药公司密切合作。这项研究的主要重点是来自北美和西欧/北欧 6 个不同国家的患者，这些患者均因慢性疼痛管理而被诊断为阿片类药物引起的便秘。所有国家的总样本共计 500 名患者，这是在 20 分钟的在线调查后得出的。

SIS 编制并主持了这项调查，为该项目将调查表翻译成四种语言，并进行了交叉制表和分析。

在与客户共同确认问卷设计后，研究最终启动，并在3周的实地调查活动和整整一周的数据分析与呈现中顺利完成。

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.

我们从这项研究中得出的一些主要发现包括：

女性的回复率较高（55%），超过一半的受访者年龄在 45 岁以上（55%）。
回复率较高的国家是加拿大、美国和英国。
大多数受访者（44%）在过去 1-5 年内患有与癌症无关的持续性（慢性）疼痛。
超过一半的受访者（60%）遭受着 7 至 10 级的疼痛（1 表示虚弱，10 表示他们能想象到的最严重的疼痛）。

Overall, this study was a success and provided insight for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets. Our extensive global network, further extends our geographic reach, providing both local insights and global perspectives.

尽管受访者在回答中分享了个人详细信息，但他们在回答问题时不必面对主持人或通过电话交谈，这会影响他们回答的诚实程度。

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained interviewers to probe respondents and gather additional data, and some countries do not have the same internet/mobile coverage as others, which could limit the sampling and respondent availability.

请联系我们，了解您下一个在欧洲的医疗保健市场研究项目。