虚拟护士助理市场研究

市场研究如何使医疗保健行业受益

医疗保健的数字部分正在迅速成为一项技术专业，医生、护士和护理助理在其中发挥着重要作用。远程访问医疗保健带来了许多机会。患者现在可以管理自己的健康状况。他们仍然需要医疗保健提供者的专业指导和监控。

• 这些专业人士究竟如何向目标人群展示市场？
• 患者是否知道您提供的虚拟服务？
• 患者是否知道虚拟护士助理可以给他们带来什么益处？ 

市场研究在回答这些问题时起着至关重要的作用。

制定正确的营销活动

市场研究为虚拟护士助理和其他专业人员生成数据，他们可以利用这些数据制定针对特定人群的适当营销活动。准确的数据收集和分析对于制定覆盖正确人群的营销或广告策略至关重要。重点必须放在医疗保健服务将受益的人群上。如果广告活动针对的是利基市场，数据收集就尤为重要。例如，目标可能是寻找虚拟护士助理服务的客户。如果没有可靠的研究数据，错误的报告可能会推动营销活动。这种类型的营销可能会影响活动的有效性。

让供应商数据更可信

Accurate data comes from sound research techniques. This principle also holds in the health care industry. In healthcare, wrong or inaccurate data can pose a danger to human lives. Health care businesses should avail themselves of vigorous and reliable market research. They should ensure that the market researchers that they hire can produce accurate data. By publishing the study, they put themselves in a credible, trusted position. This position makes them more attractive to potential customers. Reliable data makes for better advertising. For example, you can show how hiring a virtual nursing assistant reduces emergency room visits.  Virtual nursing assistants can use such data for several other purposes, such as promoting their services to house-bound or senior patients.

创建满足特定需求的针对性医疗服务

市场营销研究不仅关注如何呈现和提供服务。调查结果还可以确定目标人群需要什么样的服务。人群总是更容易接受针对他们需要的服务的营销活动。反之亦然。例如，它告诉你在哪里营销老年家庭保健服务。它还告诉你，在老年人口少于 5% 的地区，这样的冒险是没有意义的。

了解市场趋势

市场研究收集目标人群想要的产品和服务的数据。它还提供有关特定人群的最佳交付类型的信息。它会告诉您一年中什么时候最适合开展特定活动等等。所有这些数据都有助于制定有效且高效的活动。这些活动将为新产品或服务带来最高程度的曝光率。

关于虚拟护士市场研究

Market research is crucial for any marketing campaign. We provide Qualitative, Quantitative and Strategy Research.  Research ensures campaign efficacy and better use of resources. It also gives you a better connection to the target demographic and assures the delivery of services to the demographic that needs it most. This information on the customers you’re advertising to is the reason why the best companies make market research a priority. They do due diligence before making important marketing and business decisions. If businesses want to succeed in the health care industry, they should follow suit.

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