百老汇市场研究

研究解决方案以提高性能

市场研究使组织能够做出更好、更明智的决策。作为高端娱乐的提供商，百老汇剧院也可以从市场研究中受益。对市场的详细分析使剧院能够应对不断变化的环境。它可以帮助他们进行战略规划。它还将帮助他们巩固在行业中的地位。

Market research helps theaters to gain a better understanding of their target audience or market. Knowledge is power, and it helps them to strengthen their position. Use our analysis to ensure that your theater stays ahead of the competition. Market research also keeps investment risk low. An investment in testing the market for your concept makes perfect business sense.

百老汇剧院的定性研究

所有营销人员都希望了解客户的想法以及促使他们购买的因素。定性研究可以深入了解顾客购买的原因。我们鼓励外部评论，我们的数据直接来自源头：您的顾客。

我们通过问卷调查和在线调查收集定性数据。这些数据为我们提供了明确的答案，例如，为什么顾客会选择一场演出而不是另一场演出。您可能会发现顾客正在购买竞争对手的演出门票，因为在网上购买更容易。这表明您需要提高在线游戏水平，以使演出门票更容易获得。如果您没有进行定性研究，您就不会知道导致销售额下降的原因。您也不知道如何纠正它。

百老汇剧院的定量研究

定量市场研究 is not as targeted as qualitative. Quantitative deals with sets of data that several random conditions can affect. This type of analysis is number based and involves more respondents. The large samples help moderators measure the effect of your production on audiences. It also helps them determine your market size and assists in establishing consumer profiles. It also enables you to provide suitable recommendations for the customer base.

Quantitative research has many benefits. Respondents are more disposed to partake in these studies. Why? Because they’re very straightforward and do not take up much time. This type of research offers enough insight into promoting your show. Most quantitative techniques cost little to conduct. With a large number of samples, the quantitative analysis is more effective.

战略研究

战略研究确认了贵组织的价值观和宗旨。这种类型的研究提供了未来愿景并设定了目标。它定义了利用优势、减少劣势以及明确机遇和威胁的方法。它设定了明确的界限和框架，以便您的剧院能够做出更好的决策。

战略研究有助于决策者做出更明智的决策。它使决策者能够看到相关的好处。战略分析还迫使您的剧院组织设定目标。组织首先必须确定对其成功至关重要的是什么。这种决心有助于它设定目标并制定实现这些目标的计划。

There are advantages and disadvantages to market research as a whole. Many of the problems occur because of poor consultants. SIS Research is an industry leader with several years’ experience in the field. Our consultants are top-notch. We conduct market research and testing of new Broadway shows. Market research can be beneficial to almost all Broadway theaters. Contact SIS Research today and let us take your productions to the next level.

关于百老汇市场研究公司

SIS is headquartered in New York City in close proximity to Broadway.  Our company leadership is passionate about Broadway and are patrons of the arts.  Through our databases and relationships, we bring unparalleled access to speak with actors, producers, directors, influencers, entertainment marketers, consumers and patrons.  We conduct Focus Groups, Street Intercepts, Consumer Interviews, Surveys and Strategic Market Assessments.