Como cortar custos no seu negócio

Ruth Stanat

Pesquisa e Estratégia de Mercado Internacional da SIS

As empresas estão sob crescente pressão de custos.

With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top-line revenue.  This article will focus on simple ways to reduce the bottom-line cost structure in many businesses.

Instalando Iluminação Eficiente

Replacing traditional lightbulbs with Carbon Fluorescent light bulbs can reduce the amount of energy used. This can mean lower energy bills.  While the cost of these CFL lightbulbs is initially higher, the subsequent monthly energy bills can decrease.  SIS replaced its lightbulbs with CFL lightbulbs.  None of our employees could tell the difference between the new and old lightbulbs, as the new lightbulbs worked very well. More importantly, SIS International realized double-digit average monthly energy savings.

Indo sem papel

Secondly, companies can buy and use only recycled paper. Many employees print out documents that contain mistakes like a mistaken page break or irrelevant papers during a print run. These employees can create a pile next to their printer with which they can reuse the reverse side of the page. This carries cost benefits for companies that seek to limit their operational costs. Simultaneously, they can create a competition among employees and divisions to discard less paper.

Creating competition among departments has been extremely effective for BP, which has been able to boost efficiency through creating personal accountability and interdepartmental competition. Companies can also present deliverables online, instead of on paper. Employees can add a reminder in their emails to prevent their recipients from printing emails. If companies have old printers and wish to replace it, they can consider “Energy Saver” printers that can provide long-term cost advantages.

As empresas com assinaturas de jornais podem solicitar jornais online no escritório. Para maior eficiência, os funcionários podem receber “alertas por e-mail” que são entregues em seus e-mails para absorver informações sem desperdício excessivo de papel.

Companies can also get rid of paper cups, plastic plates, knives and napkins in their kitchens. They can do so by investing in mugs. Less trash may be generated, saving expenditures on these utensils, trash bags, and your cleaning staff.

Evitando garrafas de água

A instalação de um dispensador de água ou fonte, em vez de água engarrafada, pode ajudar a reduzir a quantidade de garrafas consumidas, que são criadas através do petróleo e das emissões de gases com efeito de estufa.

Desconectando dispositivos

Policies can be introduced that encourage employees to unplug devices from the wall (which, on average consumes 3-5% of total energy consumption even if you are not using the device). Furthermore, they can shut down their computers overnight and over the weekend, instead of using “Standby” settings, which still consume energy.

Melhorando o uso de energia no escritório

Durante o verão, as empresas beneficiam quando fecham as persianas em vez de ligarem o ar condicionado no máximo. A instalação de termostatos inteligentes e tecnologia inteligente pode melhorar

Reduzindo viagens de negócios

As viagens de negócios não são apenas uma das maiores despesas que as empresas enfrentam, mas também um dos maiores contribuintes para os Gases de Efeito Estufa. As empresas podem obter vantagens competitivas e “vantagens verdes” reduzindo a frequência das viagens e as atividades que consomem carbono nas viagens.

Pode haver muitas vantagens de custo aqui, mas vamos nos concentrar no impacto do carbono. Ao voar diretamente, as empresas podem limitar a sua pegada de carbono. Eles também podem programar viagens de forma eficiente, agendando viagens com vários destinos em uma única viagem para atender a todos os requisitos de viagem.
Project management and operations can benefit from Skype, GoToMeeting or Cisco TelePresence, which can reduce the need for face-to-face communication. Travelers can lug less baggage and stay in Green hotels, and use fewer towels.

As empresas podem fazer uma lista rápida de companhias aéreas verdes e carros de aluguel. Companhias aéreas verdes como a Virgin Airways oferecem simultaneamente tarifas aéreas econômicas. Os funcionários podem usar transporte público e serviços de carro, como pegar o trem de Heathrow para a estação London Paddington. As empresas também podem fazer uma pequena lista de locadoras de veículos verdes, que podem oferecer vantagens de custo no consumo de combustível.

Otimizando o deslocamento dos funcionários

Employees in cities can benefit by taking public transportation. Aside from the environmental benefits, employees can save more money by not having to garage their cars, spending idle time in stressful traffic, and have a lower risk of an accident in getting to work. Companies are increasingly finding the importance of their employees saving their money in 401Ks, rather than spending it on oil, car loans and other expenses.

As empresas não localizadas em áreas urbanas podem incentivar a carona solidária. Isso gerou benefícios colaterais, como o aumento do vínculo entre seus funcionários e o compartilhamento de conhecimento fora do horário de funcionamento da empresa.

Tornando seu marketing eficiente

The primary objective of marketing is to provide messaging to your stakeholders. But it is not mutually exclusive to also consider greening your marketing. Companies can limit how much paper put into direct mailers, as many consumers will automatically throw these away. Instead, companies can design “smart” direct mail that is less likely to be discarded. Simultaneously, they can create more eco-friendly promotional items. Instead of lower utility items, companies can invest in flash memory drives with their logos on it. This lowers the probability that these materials will be thrown away and also increases the amount of time your stakeholders bond with your brand and promotional item.

 

Foto do autor

Ruth Stanat

Fundadora e CEO da SIS International Research & Strategy. Com mais de 40 anos de experiência em planejamento estratégico e inteligência de mercado global, ela é uma líder global confiável em ajudar organizações a alcançar sucesso internacional.

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