Pesquisa de mercado geopolítico

O que é geopolítica

Geopolítica é o estudo das relações de poder. Questiona como a geografia afeta essas conexões nas relações globais. É também uma tentativa de ter controle sobre as entidades geográficas. Estas entidades são lugares, regiões, países, escalas e redes em todo o mundo. Os poderes que tentam controlar as entidades podem ser países ou empresas. Ou podem ser outras coisas.

Por que a pesquisa de mercado geopolítico é importante?

In today’s global market, sometimes, businesses grow. This growth may lead to branches in other countries. Or a business owner may also want to merge with a company in another region or country. But every country has factors that affect business practices. Thus, countries need Geopolitical Market Research. It will give data on things such as foreign business practices.

Principais empregos em pesquisa de mercado geopolítico

Aqui estão alguns dos trabalhos críticos neste campo:

• Analistas Geopolíticos
• Estrategistas
• Assistente de pesquisa
• Especialista em Finanças Internacionais

Por que as empresas precisam de pesquisa de mercado geopolítica

Para conhecer os riscos

Business owners have the task of making decisions for their companies. They must know the possible outcomes of these decisions. Geopolitical Market Pesquisar can protect the company from future loss. For example, if a war happens in a country where the company gets products, the items can become scarce. This scarcity can affect supplies. As a result, production costs might rise.

Além disso, os clientes podem obter os seus produtos de um fornecedor mais barato e mais estável. Mas, com a pesquisa adequada, o empresário pode se preparar para esse problema. Eles optarão por ter mais de um fornecedor.

Para fazer bons investimentos

Sometimes a business owner will want to expand their company. They may see the profit in adding a new type of product or service. Yet, there might not be a market for that new thing in their country. In this case, Geopolitical Market Research will help the business owner. For example, the company can try to invest in the product elsewhere. Or it can start another branch in a new country to include the item or service.

Principais fatores de sucesso

Contrate os especialistas certos

Hoje, vivemos em um mundo conectado. Coisas que acontecem em outros lugares têm maior probabilidade de afetar as empresas. Assim, as empresas deveriam contratar pessoas na área geopolítica. Além disso, nem todos os aspectos da geopolítica afectarão todos os negócios. Portanto, deve-se contratar um especialista que atenda melhor às necessidades da empresa.

Mantenha-se atualizado

Relations between nations can change fast. Thus, geopolitics often changes as well. The decision-makers for the company must stay updated on these topics. If an uninformed person is making the choices, they might overlook risks. Such a person can cost the company money. So, they may only see the dangers. And the person can miss out on a good opportunity for the company. Having all the details is the best way to know that one is making the right choices for the business.

Sobre pesquisa de mercado geopolítico

Business owners do not work on their own. Many times, they have to answer to employees and stakeholders. Their choices affect many people. Thus, it is best to have all the information. Geopolitical Market Research is beneficial in this regard. Businesses should do strategic research to learn more. Companies can use Qualitative and Métodos de pesquisa quantitativa.

They can also use focus groups, surveys, and interviews to get the needed information. Talk to the experts. Doing so will help business owners choose the right person for their team. Finally, business owners can speak with their employees and other bosses. This simple action can give them insight into how to create the best structure. In that way, they will be able to make the best use of Geopolitical Market Research.