Pesquisa de mercado de brinquedos

Hoje, os brinquedos estão migrando para o mundo digital, onde proliferaram os brinquedos digitais para crianças.

The toy industry has experienced significant growth in the number of play options for kids.

A demanda por brinquedos pode ser sazonal e sensível ao preço, criando desafios para as empresas que tentam se manter à frente das mudanças nos gostos dos clientes e dos produtos da moda.

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.

SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.

We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.

Nossas soluções de Pesquisa e Estratégia de Mercado fornecem aos nossos clientes insights de ponta para atingir seus objetivos estratégicos.

Soluções de pesquisa de mercado de brinquedos

Nós provemos research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.

Sobre a pesquisa de mercado de brinquedos da SIS

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.

Contate-nos para seu próximo projeto de pesquisa de mercado de brinquedos.