Companies need to be where their customers and stakeholders are.  More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.

We at SIS International have been monitoring how companies and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.

As apostas são altas

O impacto da Web nas empresas pode ser dramático. As partes interessadas na web podem influenciar o seguinte:

• Rises or falls in market share and brand equity
• Falta de eficácia nas campanhas promocionais
• Quedas nos indicadores de satisfação e desempenho
• Fortalecimento ou enfraquecimento de campanhas

Desafio para empresas

• As empresas precisam criar interfaces que se conectem com as partes interessadas e os clientes, caso contrário, seus concorrentes o farão.
• With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and manage web programs.
• Businesses need to monitor stakeholders’ interaction with their brands to prevent brands from being negatively reframed by stakeholders.
• Businesses need to ensure the effectiveness of investments, especially with smaller budgets.

Obtendo o retorno do investimento: o que é necessário

As empresas precisam primeiro de um mecanismo para (a) envolver-se e (b) monitorizar o que é dito sobre elas.

Ao saber o que os stakeholders dizem, as empresas implementam mecanismos que vão ao encontro dessas necessidades (ex. secções nos seus websites, ajuste de comunicações)

Companies need metrics and analytics to track their web performance.

As empresas precisam de infraestrutura para atender continuamente às rápidas mudanças

SIS International’s Web Analytics Services and SIS Netnography TM Model

Ajudamos as empresas a obter ROI ao:

• Proprietary Web Ethnography Solutions, and other proprietary information techniques by expert researchers
• Soluções personalizadas
• Métricas e análises de rastreamento em tempo real para monitorar o desempenho
• Expert researchers who can go beyond the research implement strategy via the web
• Especialistas em web para otimizar programas web
• Estudos globais e multilíngues