Estratégias de mídia social para pequenas empresas

A prevalência das mídias sociais na vida cotidiana apresenta uma ferramenta de marketing poderosa para qualquer pequena empresa.

Pode oferecer aos proprietários de empresas a oportunidade incomparável de interagir com seus clientes. A mídia social pode fornecer aos proprietários de empresas feedback em tempo real sobre as respostas dos clientes aos produtos e serviços.

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

Marketing de guerrilha

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

Desafios para implantação de mídia social

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

Redação de conteúdo para empreendedores

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

Os proprietários podem estar se afastando também porque podem não ter uma ideia clara do que ganham com o tempo investido. Apenas 36% de proprietários de pequenas empresas pagaram ferramentas analíticas ou de agendamento, o que significa que os proprietários têm pouca percepção se suas atividades nas redes sociais atraíram mais clientes ou quais formas de atividade nas redes sociais são mais úteis.

O que os empresários devem saber sobre as mídias sociais

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.