NOVA IORQUE, 2 de fevereiro de 2011—

O escritório da SIS International Research em Nova York celebrou hoje seu milésimo aluguel de trabalho de campo em suas instalações de pesquisa qualitativa de grupos focais localizadas no distrito de Flatiron, em Manhattan.

A empresa, fundada em 1984, concluiu a construção da instalação em 2006, capaz de acomodar entrevistados para estudos de consumo, B2B e médicos. A instalação de serviço completo, localizada a poucos metros do famoso Flatiron Building, tem duas salas de entrevistas completas e duas salas de observação. Conta com recrutadores, entrevistadores, analistas, tradutores, gerentes de projeto e redatores de relatórios.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

Sobre a SIS 

Founded in 1984, SIS International Research is a global Mercado Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.