밀레니얼 직원 시장 조사

밀레니얼 세대가 직장에 들어오면 관리자는 이러한 새로운 직원을 채용하고 유지하기 위한 혁신적인 방법을 채택해야 할 수 있으므로 몇 가지 과제에 직면할 수 있습니다.

인재 확보 연구

Many companies have begun to establish formal mentoring partnerships between managers and young employees.  These programs are most efficient when they are structured and mentors go through formalized training.  Many Millennials may want to have advising partnerships in which they can get feedback on their progress.  KPMG and PriceWaterHouseCoopers have found these personalized mentorships to be mutually beneficial for both young employees and the companies themselves.  As the Baby Boomers retire, young employees need to be trained in order to be the new company leaders.  Such mentorship programs, along with job shadowing, may help fill the voids left by the retiring Baby Boomers.

인재 유지 연구

The United States military has also changed its strategies to meet the needs of its Millennial recruits.  Instead of having Army drill sergeants constantly yelling at recruits during basic training, these instructors perform most training tasks, such as running and marching, side by side with their recruits.  Recruits have reported that such initiatives helped encourage and motivate them.  The military has also modified its recruitment campaigns to include parents.  They market both to potential soldiers and their parents.  Recruiting officers are also instructed to meet with parents.

이해관계자 경영 연구

Employers may need to realize that “helicopter parents” are not necessarily detrimental.  A recent study has reported that college-age children of “helicopter parents” tend to be more engaged and more likely to participate in projects that require independent research and intensive writing.  Some initiatives that may help companies retain and recruit these “helicoptered” children may involve dedicating part of a company’s website specifically for parents.  Parents may be worried that their adult children may just be a number in a large organization.  Companies may alleviate such concerns by engaging these “helicopter” parents rather than dismissing them.

Firms like Ernst & Young and Enterprise Rent-A-Car develop employer information for parents.  Southwestern and Office Depot have a special website for parents.  Merill Lynch would invite parents for office visits.  PNC Financial Services held events for parents of interns.  Vanguard and Stockamp sent job offer letters to parents as well as recruits.  Considering that twenty-five percent of college seniors review job offers with their parents, such initiatives may behoove firms.

밀레니얼 직장 연구 소개

질적, 양적, 전략 연구를 통해 Millennial Workplace 연구를 수행합니다.

질적 연구 직장 민족지학 연구, 직원 인터뷰, 온라인 커뮤니티 및 포커스 그룹이 포함됩니다. ~ 안에 양적 연구, we conduct employee surveys using online, mobile, and telephone depth surveys.  전략 연구 examines the hiring landscape, competitive analysis, employee touchpoint design and online desk research on platforms like LinkedIn.  We can support your strategic priorities with regard to:

• 인센티브 및 보상
• 필수 연구
• 작업 공간 디자인
• 직장 인류학

Examples of our past Market Research projects in Human Resources include studies about Mobile Assessments, Talent Acquisition, Incentive Program concept testing, HR Decision Maker Research at Fortune 500 companies, and Concept Testing of HR Management Software.  We have also conducted hundreds of Focus Group and In-Depth Interview studies with prospective candidates and millennials who intend to work in certain industries.