스킨 케어 시장 조사

화장품 및 스킨케어 산업은 빠르게 변화하는 트렌드, 새로운 제품 성분, 진화하는 고객 기대치를 수용하는 글로벌 산업입니다.

화장품 및 스킨케어 산업은 한때 특정 연령층에 국한되었던 제품이 이제는 여성, 남성을 막론하고 모든 연령층에 걸쳐 수요가 높아지면서 급속한 성장과 변화를 겪고 있습니다.

변화하는 고객 요구 이해

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

우리의 연구는 다음 질문에 답합니다. 왜.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

올바른 질문을 하세요

시장 조사를 통해 고객 제품 개발 및 내부 요구 사항에 대한 질문에 답할 수 있습니다.

제품을 개선하거나 제품을 개발하기 위해 연구를 수행하는 회사의 경우 우리의 임무는 고객과 긴밀히 협력하여 개발 프로세스의 어느 단계에 있는지 또는 기존 제품에 변경이 필요한지 이해하는 것입니다.

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

행동과 태도 해석하기

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

기대 관리

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

감각 및 포장 통찰력

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

제품 배치 및 소매점 디자인

포장과 제품 용기가 개발 및 승인되었으며, 제품은 해당 브랜드 전용 매장이나 각 브랜드가 지정된 백화점에 배치되어 전용 화장품 및 스킨케어 분야에 종사하는 사람들을 끌어들일 준비가 되어 있습니다. 영역.

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

스킨케어 연구 및 테스트 정보

SIS International Research는 30년 넘게 선도적인 글로벌 시장 조사 회사로, 화장품 시장에서 제품 테스트와 현재 화장품 산업을 둘러싼 구성 요소에 대한 기술을 완벽하게 구축해 왔습니다.

다음 스킨케어 시장 조사 및 테스트 프로젝트에 대해 문의해 주세요.