영화시험상영 시장조사

영화검사상영이란?

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

영화 시험 상영이 왜 중요한가요?

테스트 상영은 관객이 영화에 대해 어떻게 생각하는지 확인할 수 있는 좋은 방법입니다. 이는 영화 제작자가 영화의 얼리 어답터가 누구인지 이해하는 데 도움이 됩니다. 그렇게 하면 출시에 대해 더 나은 결정을 내릴 수 있습니다. 이는 대략적인 컷에 대한 청중의 반응을 어느 정도 짐작할 수 있는 좋은 소스입니다. 영화 제작자는 개봉일 이전에 영화를 변경하기 위해 테스트 상영의 피드백을 사용할 수 있습니다.

영화 테스트 상영을 통해 코미디가 재미있는지, 공포가 무서운지 알 수 있습니다. 그것은 당신과 당신의 프로듀서, 스튜디오에 도움이 될 것입니다. 가능한 한 많은 영화 관객의 관심을 끌 수 있는 영화를 만드는 방법을 결정할 수 있습니다. 테스트 상영이 없으면 영화의 문제 영역이 확인되지 않습니다. 하지만 청중을 신중하게 선택하십시오. 잘못된 테스트 심사는 문제 영역이 문제 없이 진행될 수 있음을 의미합니다. 또는 더 나쁜 것은 영화에 대한 최고의 심사위원이 아닌 사람들에 의해 귀하의 작품이 찢어질 수 있다는 것입니다.

스튜디오에 영화 테스트 상영이 필요한 이유

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

영화 테스트 스크리닝의 주요 성공 요인

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

영화시험심사연구에 대하여

Movie Test Screening is a form of 정성적 시장 조사. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as 시장 진입 조사. Any tweaks made to your film will become part of your Go-to-Market Strategy.

SIS 국제 연구 provides Movie Test Screening Research. Contact us today to learn more about this and other types of 시장 기회 조사.