소비자 가전 시장 조사

가전제품은 오늘날 빠르게 변화하는 디지털 경제에서 삶의 필수적인 부분이 되었습니다. 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

스마트폰 및 무선 오디오 시장

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

웨어러블

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

스마트 텔레비전

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

스마트 홈 어시스턴트

음성 전송 및 인식 제품 제조업체는 애플리케이션에 마이크를 사용합니다. 이러한 장치는 소음 인식 및 감소에도 중요한 역할을 합니다. 많은 감지 응용 분야에서도 이를 사용합니다. 마이크의 주요 동인은 소비자 전자 장치에 대한 수요 증가입니다. 다른 드라이버로는 컴팩트한 크기와 저렴한 마이크가 있습니다. 또 다른 요인은 장치당 마이크 수가 늘어난 것입니다.

AI 스피커

스피커는 또한 다양한 소비자 전자 장치에 대한 수요가 있습니다. 이는 고성능 홈 시어터에 대한 소비자 수요 증가와 관련이 있습니다. 수요는 또한 가정용 오디오 장치의 지속적인 기술 발전으로 인해 발생합니다. 블루투스와 Wi-Fi 스피커의 발전도 요인이다. 결정적인 요인은 최근 소비자들의 가처분소득이 증가했다는 점이다.

연구는 소비자 요구를 식별하는 데 도움이 됩니다.

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

경쟁사 이해를 위한 전략 연구

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.