애틀랜타 시장조사

애틀랜타는 조지아 주에서 가장 큰 도시이자 미국에서 가장 큰 도시 중 하나입니다.  

The metropolitan area has approximately 6 million people and its GDP is the eighth largest in the country.  SIS provides full-service Market Research and strategy solutions in Atlanta with a highly skilled fieldwork team.

Atlanta benefits from an educated workforce and a low cost of living relative to other global cities. Many major companies have operations in Atlanta, including over 75% of the Fortune 500.

애틀랜타 다운타운은 인구 밀도가 가장 높은 곳입니다.  Buckhead is a suburban affluent area and has stylish upscale shopping areas. This area which is easily accessible to respondents can be useful in conducting Focus Groups.  Marietta is another suburban area with major companies such as Lockheed Martin.

번영하는 경제 센터

Atlanta is home to many of the world’s leading companies —-CNN, Coca Cola and Delta airlines.  It is a gateway to the South USA.

The city is vying for investment and competing with other global cities for investment, sporting events and corporate headquarters locations.  Atlanta received international recognition when it was chosen as a location for the Olympics in 1996.

It is a major regional transportation hub.  The Atlanta Hartsfield Airport is one of the largest airports in the world.  It is also a logistics hub that has a major impact on global operations and logistics.

Media, broadcasting and entertainment are important industries. Turner Broadcasting, which owns CNN, is headquartered in Atlanta. The weather channel is also in the metro area. The population makes the region a major DMA market in which to promote products and to advertise to consumers. Increasingly, the city is working to attract film and movie companies to film movies there.

대규모 소비자 시장

Atlanta has a large consumer base that benefits from a high standard of living and an educated workforce.  The area has leading universities, such as Emory University and the University of Georgia. 

이 도시는 다양한 인종 그룹과 언어가 사용되는 다문화 도시로 간주됩니다. 이러한 다양성은 애틀랜타를 연구 프로젝트를 위한 강력한 테스트 시장으로 만들 수 있습니다.

Buckhead, pictured, is an ideal place for Focus Groups.  The area hosts trendy restaurants, large businesses, and beautiful scenic streets.

떠오르는 기술 산업

The technology industry is growing in Atlanta.  Also known as “Silicon Peach”, the city has attracted many tech startups. Atlanta’s lower cost of living has been accelerating growth in the IT industry there.  AT&T Mobility is headquartered there as well as a growing number of startups. SIS provides executive interviews, market entry & sizing, customer research, B2B focus groups, competitive intelligence, branding insights and employee surveys in Atlanta.

애틀랜타 시장 조사 정보

We provide Focus Group Recruitment, moderation, survey interviewing, data collection, translation and transcription.  Our Strategy Research Group provides Reporting, Analysis, and On-The-Ground Consulting.  Some recent projects include:

• SIS는 콜센터 전문가들을 대상으로 포커스 그룹을 실시하여 새로운 헤드폰에 대한 의견을 테스트하고 이해했습니다.
• SIS conducted in-depth interviews (IDIs) among Food and Beverage executives.
• SIS conducted Focus Groups with Fleet Managers, Fleet Operators, and Senior Trucking Business decision makers, given Atlanta’s national importance in the trucking and transportation industries.