소비자 지출은 선진국에서는 안정적이고 중국, 인도, 브라질과 같은 신흥 시장에서는 증가하고 있습니다.

In many countries, retail represents around 10 percent of a consumer’s income.  That spending occurs in supermarkets, hypermarkets, department stores, malls, exclusive brand outlets, and online portals.

브랜드 간의 치열한 경쟁, 유리한 위치에 있는 현지 기업, 국경을 넘는 대규모 기업으로 인해 탄력 있고 수익성이 높은 이 산업에서 성공하는 것은 매우 어려운 일입니다. 성공하려면 특정 대상 소비자 사이에서 강력한 존재감을 가질 뿐만 아니라 모범 사례를 의식적으로 고수해야 합니다.

성장을 제공할 수 있는 소매 산업 모범 사례는 다음과 같습니다.

1) 효과적인 브랜드 관리

Given the horde of retailers vying for the attention of consumers, establishing a unique personality for a business is the best way of distinguishing it from competitors. Having a brand that favorably stands out is already half the battle won.

One way for retailers to send messages that resonate with customers is to convey their corporate philosophy in ways that are easily understood by consumers. Messaging, storytelling, branding, corporate culture and values have the potential to define a brand and distinguish it from others.

2) 지역사회 개발 및 지속가능성에 대한 헌신

Given the clear preference of advanced markets for brands and companies that consistently adopt sustainable practices, the list of tomorrow’s leading retailers will be composed only of businesses with demonstrated commitment to environmental protection. Any business that carries a tinge of environmental neglect will be punished by a consumer base that is increasingly becoming aware of (or are already suffering from) its negative impact.

Corporate social responsibility, Community Development and Human Resources can help Retail 회사 achieve these objectives. The type of foundations, charities, or advocacies that a company proactively supports help form the company’s profile among its customers. Businesses should focus on those that share a strong affinity with their core values. Employees have the opportunity to be trained, nurtured and deployed not only to perform their designated tasks but also to visibly exemplify the company’s core values.

3) 종합적인 보안과 사이버보안

It is not uncommon for physical retail outlets to encounter walk-ins who just intend to steal, vandalize, or harm facilities, staff, and other customers. Where appropriate for example monitoring systems could be deployed. In addition, the incidence of digital- or internet-related crimes are increasing and having a reliable Cybersecurity to wall out hackers is extremely important. Already, some of the largest hackings and massive consumer identity breaches have focused on Retail companies and their Credit Card products.

4) 다채널 전략

Today’s 소매 landscape is rapidly evolving with the adoption of new technologies, processes, and approaches. Retail companies are focused on Omnichannel and aligning messaging across Stores, Mobile Technology, Apps and Social Media.  To remain meaningful and relevant, retailers deploy their unified messaging not only in traditional channels, but also in social media channels and the mobile environment.