모바일 마케팅이란 무엇입니까?

모바일 마케팅에는 고객이 전통적인 가정이나 사무실 데스크톱 환경에서 벗어나 인터넷을 사용할 때 고객에게 다가가는 작업이 포함됩니다.

스마트폰, iPad, 태블릿 및 유사한 모바일 장치의 사용이 증가함에 따라 많은 온라인 비즈니스에서 모바일 마케팅이 필수가 되었습니다. 모바일 마케팅은 고객이 무선 연결을 통해 위치 및 시간에 민감한 정보를 얻을 수 있도록 지원하는 대화형 미디어를 사용합니다. 조직과 고객을 포함한 모든 이해관계자에게 도움이 됩니다. 소비자는 언제 어디서나 필요한 상품을 검색할 수 있다. 조직은 언제 어디서나 잠재 글로벌 구매자에게 접근할 수 있습니다.

모바일 마케팅은 현재의 비즈니스 환경을 획기적으로 변화시키고 있습니다.

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.

Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages.  Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.

SMS 알림

SMS나 문자 메시지를 통한 모바일 마케팅과 같은 원거리 마케팅은 제품을 실시간으로 보는 것만큼 항상 따뜻한 환영을 받을 수는 없습니다. 멀티미디어 메시징 서비스(MMS)는 제품의 2차원(2D) 및 3차원(3D) 표현을 향한 한 단계입니다. 조직은 제품에 대한 더 나은 그림을 제시하기 위해 고객에게 MMS를 보낼 수 있습니다.

푸시 알림

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a “call to action” ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.

위치정보 마케팅

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.

고려사항

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies.  Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.  Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies that do not.

다음 모바일 마케팅 연구 프로젝트에 대해 문의해 주세요.