뉴욕, 2011년 2월 2일 -

SIS International Research의 뉴욕 사무소는 오늘 맨해튼 플랫아이언(Flatiron) 지구에 위치한 포커스 그룹 질적 연구 시설에서 1000번째 현장 조사 임대를 축하했습니다.

1984년에 설립된 이 회사는 소비자, B2B 및 의학 연구 응답자를 수용할 수 있는 시설을 2006년에 완공했습니다. 랜드마크인 플랫아이언 빌딩(Flatiron Building)에서 몇 미터 떨어진 곳에 위치한 풀 서비스 시설에는 2개의 인터뷰실과 2개의 관찰실이 있습니다. 채용 담당자, 면접관, 분석가, 번역가, 프로젝트 관리자 및 보고서 작성자가 상주하고 있습니다.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

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Founded in 1984, SIS International Research is a global 시장 Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.