교육산업 시장조사

The Education industry is evolving with new technology, globalization, and the rapidly changing needs for emerging skills.

Some of the major Ivy League universities have gone global by setting up their campuses in different countries. India announced opening its education industry for foreign universities.  Countries such as China, the United Arab Emirates, Qatar and beyond have sought to attract major universities and help them incubate talent.

This integration in the global education sector has been going on for quite some time. Initially, universities offered a number of student exchange programs and affiliation with local universities of developing economies to improve their level of education and human capital formation. Some higher-ranked universities also offered faculty training programs for other universities.  Universities now build campuses abroad.

해외 진출에 리스크가 없는 것은 아니다.

Michigan State University shut down its Dubai campus recently due to a lack of students.

Foreign universities can face challenges such as reduced demand, price sensitivity to tuition fees and expenses, logistical hurdles and competition with local educational institutes.  Further competition with online institutions provides further competitive pressure as online offerings become increasingly sophisticated.

Some institutions are now dependent on foreign students, which can raise strategic questions for organizations. In countries like Australia and the United States, public debates have emerged about foreign students studying in their countries and Affirmative Action.

교육 서비스는 온라인으로 진화하고 있습니다

The rise in online courses can spark a decline in traditional campuses.  Online degrees could be a potential source of opportunity allowing some to go global without having physical campuses, and could provide other benefits to students such as convenience.  Online learning also can provide students with more options to select from at potentially lower fees.  Other substitutes to traditional higher learning programs include professional certification programs.

교실 내 학습 방법은 이제 생산적이고 상호 작용할 수 있도록 빠르게 발전하고 있습니다. 강의 진행에 새로운 기술과 LMS(학습 관리 시스템)를 사용하면 점점 더 상호 작용적인 경험이 제공되고 있습니다.

시장 조사를 통해 기회와 과제 발견

Executive Education and Corporate Training programs are major opportunities for Education institutions.  Technology adoption and training programs are also other ways for universities to become more attractive and competitive.

오늘날에도 교육 산업에 영향을 미치는 한 가지 과제는 효과적인 마케팅 커뮤니케이션이 부족하다는 것입니다. 관련 교육 프로그램에 대해 학생들과 소통하는 일이 온라인에서 점점 더 많이 발생하고 있습니다.

오늘날 교육 산업은 세계화로 인해 급격한 구조적 변화에 직면해 있지만 성공을 위한 효과적인 방법으로 이러한 과제에 적응하고 있습니다.

SIS 교육 시장 조사 정보

SIS International Research is a leader in Education Market Research.  We have provided insight, tools and strategies to some of the most prestigious universities and institutions around the world.

Our Qualitative Research includes Student Interviews, Decision Maker Interviews and Focus Groups.  Our Quantitative Research solutions include surveys.  Our Strategy Group conducts Competitive Analysis, Market Assessments, and Market Opportunity and Entry services.

We also provide EdTech Research and Strategies that uncover insight into the usability of digital services such as Learning Management Systems and classroom technologies.

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