매장 레이아웃 시장 조사

매장 내 시장 조사는 효과적인 매장이 어떻게 구축되는지에 대한 심층적인 통찰력을 제공합니다.

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.

Store Mapping are the actual design and “maps” of stores.  We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.

SIS International Research는 다음을 포함하는 매장 매핑을 제공합니다.

• 매장 레이아웃
• 선반
• 제품다양성
• 브랜드
• 라벨링
• 가격 비교
• 설계
• 흐름
• 디스플레이

We developed the method of mapping stores by starting with interviewing customers in their usual stores.  Our skilled interviewers conduct shop-alongs to explore the common shopping routine.  In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.

Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.

이 방법은 다양한 설정에서 사용될 수 있습니다. 가장 흔한 곳은 슈퍼마켓, 식료품점, 소매점, 약국, 쇼핑몰입니다.

• 우리는 매장 재건에 대한 훌륭한 경험을 가진 숙련된 면접관과 숙련된 지도 제작자를 보유하고 있습니다.
• 빠르고 광범위하게 매장 매핑을 수행할 수 있습니다.
• 우리의 서비스는 비용 효율적입니다.
• 우리는 국제적인 회사로서 전 세계적으로 매장을 매핑할 수 있습니다.

실제 사례

매장 내 디스플레이 및 창 디스플레이 테스트

SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.  The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.  SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.  Our client mentioned that they experienced a double-digit growth in sales from the following year.

매장 레이아웃 디자인 연구

SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.