로열티 시장 조사

로열티 시장 조사는 모든 조직의 성공에 중요할 수 있습니다.

Consumer loyalty is a relationship of trust between an organization and its customers.  Loyal customers can lead to profitability and can be important stakeholders for any successful organization.  Loyalty programs often offer perks and rewards and aim to retain customers.  In this competitive environment, loyal customers can play an important role in an organization’s success.

마케팅 담당자는 종종 다음을 원합니다.

• 적합한 고객을 유치하세요
• 그들이 사도록 해라
• 자주 구매하도록 격려하세요.
• 새로운 고객을 데려오세요.

Communicating with customers via email, phone, and print correspondence may demonstrate an organization’s appreciation of its consumers.  Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.  These special offers may proliferate among consumer groups and may furnish a company with more customers.

Organizations may adopt various loyalty strategies.  Organizations may develop unique product offerings for each customer.  The Internet can enhance a company’s ability to engage in this form of personalized marketing.  Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific products and services.  Retail stores may compile this data through manual forms.  Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.

고객에게 보상하는 것은 충성도를 얻기 위한 중요한 단계일 수 있습니다.

Globalization may tighten competition within a market.  The presence of many competitors in a market may make it more difficult to earn customers’ loyalty and gain competitive advantage.  Rewards may encourage regular customers to become loyal customers.  These rewards may demonstrate to customers that the company really does appreciate their business.  It is these loyal customers that may become a significant asset for the company.

직원 로열티 프로그램

Customer loyalty may be influenced by the behavior of a company’s employees.  A friendly and welcoming attitude and efficient customer service on the part of employees may be ways to earn consumer loyalty.  Loyal employees may influence loyal customers.  Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.

Policies that may motivate employees include attractive job packages, compensation, and incentives.  Employee motivation may intrinsic as well as extrinsic.  Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.

다음 로열티 시장 조사 프로젝트에 대해 문의해 주세요.