게릴라 마케팅이란 무엇입니까?

Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.  These advertising strategies may involve sticker bombing, flash mobs, and extensively promoting a brand in order to reach the target market. The namesake of guerrilla marketing can be traced back to guerrilla warfare in which unusual tactics were used to accomplish goals and objectives.  This advertising strategy may be successful because it is easily understood, easily implemented, and inexpensive.

게릴라 마케팅을 사용하는 이유는 무엇입니까?

Guerrilla marketing relies on time, frequency, energy, and imagination.  Oftentimes, heavy budgets may not be part of guerrilla marketing campaigns.  It involves gathering customers’ attention in unusual ways in highly competitive environments. These types of campaigns are usually very interactive in nature and target their customers in unexpected styles.

작동 방식

A major objective of guerrilla marketing is to create a “buzz” in the market through unique, eye-catching, thought-provoking and engaging advertisements.  These initiatives may transform into viral, or frequent, cycles of marketing campaigns. Guerrilla marketing may involve public relations (PR) stunts, street giveaways, dropping off pamphlets, and mock stalls.  The adoption of emerging technologies may affect guerrilla marketing as well.  Digital technologies may be employed extensively to reach target consumers.  Text messages spaced at regular intervals can catch customers’ attention.  Frequent Facebook posts and Twitter tweets may also reach consumers.

Guerrilla marketing focuses more on the use of cost-effective and creative strategies of marketing rather than the utilization of burgeoning budgets.  Its basic requisite is “creativity on time” rather than “creativity on money.”  Profits on sales may provide a good measure of the success of a marketing campaign.  Repeat customers may assist companies by extolling their products to their families and friends, a form of word-of-mouth marketing.

게릴라 마케팅의 영향

Guerrilla marketing strategies may be referred to as “guerrilla marketing weapons.” Guerrilla marketing may encourage companies to “be creative” and may motivate them to “be unconventional” in their products promotion strategies.  Guerrilla marketers employ public relations stunts extensively.  Marketers may also analyze the promotional strategies of other companies in order to improve their own.

Small businesses or SMEs (small- and medium-sized entrepreneurs) may benefit from guerrilla marketing.  Small size may be an advantage for them, as their proximity to their end-user customers may allow them to capture their consumers’ needs and demands.

게릴라 마케팅은 다음 원칙을 기반으로 합니다.

•     중소기업을 위해 특별히 맞춤화된
•     판단과 추측보다는 인간 심리에 집중
•     제품 전문화를 통한 경쟁력 창출
•     경쟁보다는 다른 기업과의 사업 협력에 더 중점을 둡니다.
•     전략 실행을 위한 신기술 채택 및 활용
•     대상 소비자 그룹을 위한 시장 캠페인 맞춤화
•     구매를 설득하기보다는 고객의 요구를 이해하는 것
•     점점 더 많은 고객을 타겟팅하기 위한 빈번한 캠페인 주기