SISインターナショナル・リサーチについて
Headquartered in New York City and with on-the-ground offices worldwide, SIS offers you in-depth insight and recommendations into the global marketplace. We deliver the around-the-clock project management and client servicing that is essential in a 24/7 global economy.
With our global team of diverse industry experts and world-renowned researchers and analysts, SIS helps you boost profits, identify new market opportunities, test products, gather data, understand customers, deter competitive threats, track industries, manage their supply chains and discover their full potential.
SIS International Research: A Detailed Brand Story
Most market research firms tell you what happened yesterday. We tell you what’s happening tomorrow
We’ve seen it all. The trendy startup that needs to validate its million-dollar idea before running out of runway. The Fortune 500 giant trying to stay ahead of disruption. The government agency tasked with understanding complex global dynamics.
Our Origin Story
Founded in 1984 in New York City, SIS International Research was born out of a simple yet ambitious idea: to bridge the gap between data and decision-making. In its early years, SIS operated as a boutique research firm, providing customized solutions to businesses seeking clarity in competitive markets. The company quickly earned a reputation for delivering high-quality insights, combining rigorous methodologies with a deep understanding of client needs.
SIS International — 40+ Years of Innovation SISインターナショナル・リサーチ40+ Years of
革新19841984OriginsCompany FoundationRuth Stanat founds SIS International Research in New York City as a boutique market research firm, focusing on syndicated market intelligence reports.19901990グローバルリーチ国際展開Major expansion begins with offices opening in Europe and Asia. Ruth Stanat personally travels to establish global operations spanning over 120 countries.19951995テクノロジーDigital Transformation BeginsEarly adoption of computer-assisted data collection and analysis. Introduction of CATI systems and digital survey platforms.20002000Internet EraInternet Research RevolutionLaunch of online research capabilities. Introduction of web-based surveys, online focus groups, and digital ethnography. Serving over 70% of Fortune 500 companies.20052005分析Advanced Analytics IntegrationImplementation of sophisticated statistical modeling and predictive analytics. Introduction of data mining techniques for consumer behavior analysis.20102010ビッグデータBig Data & Social Media AnalyticsExpansion into social media monitoring and big data analytics. Introduction of sentiment analysis and real-time consumer tracking across digital platforms.20152015Facility & MethodologyNYC Facility Upgrade & Sensory ResearchRenovation of the Flatiron District focus group facility with HD video streaming, eye-tracking devices, and simultaneous translation equipment. SIS introduces sensory testing and car clinic methodologies for automotive and CPG clients, including product tests for companies like Pfizer, Novartis, and Dell.20182018戦略コンサルティングFinTech, BeautyTech & Blockchain DivisionsSIS launches three strategy consulting divisions in rapid succession: a FinTech unit with dedicated financial research analysts and proprietary models, a Beauty Innovation practice, and a Digital Transformation unit. In 2019, VP of Global Operations Michael Stanat leads the launch of SIS Blockchain, advising supply-chain, healthcare, and education organizations on enterprise distributed ledger adoption.20202020レジリエンスRemote Research & Virtual QualitativeCOVID-19 forces an industry-wide shift. SIS converts its in-person focus group, IDI, and ethnographic capabilities to fully remote formats using the video streaming infrastructure already installed in its NYC facility. Online bulletin boards, mobile surveys, and virtual product tests replace in-person fieldwork across 135 countries while maintaining the same recruiting rigor and multilingual moderation staff.20242024ExpansionTravel AI, Food & Personal Care ConsultingSIS expands into dedicated vertical consulting practices. In February, the firm launches Travel, Tourism & Hospitality consulting with AI strategy services for clients including American Airlines, British Airways, Norwegian Cruise Line, and Marriott. The same month, SIS unveils food taste testing and restaurant operations research at the International Foodservice Show in New York. By May, a Personal Care Products consulting practice follows, bringing the total service portfolio to over 50 industries from offices in New York, London, Frankfurt, Shanghai, Seoul, and Manila.20252025Four Decades135 Countries. 70%+ of the Fortune 500.SIS marks 40+ years as a founder-led research and strategy firm. The company now operates across qualitative fieldwork (focus groups, ethnography, home visits, usability tests), quantitative data collection (CATI, intercepts, CLTs, online panels), and strategy consulting (market entry, competitive intelligence, go-to-market research). Ruth Stanat’s work has been cited in Forbes, Bloomberg, and Reuters. The Flatiron District facility continues to run car clinics, product tests, and B2B expert interviews for the world’s largest organizations.
What We Actually Do
SIS runs primary research.
- Focus groups in our own Flatiron District facility.
- CATI telephone interviews across 135 countries.
- Central location tests where consumers handle physical products.
- Car clinics where automotive buyers evaluate full-size vehicles in controlled environments.
- Ethnographic home visits. B2B expert interviews with senior decision-makers in specific verticals.
- Taste tests for food and beverage brands at our New York headquarters.
We also run strategy consulting engagements: market entry assessments, competitive intelligence programs, go-to-market research, and Voice of the Customer studies. Since 2018, dedicated FinTech and Blockchain consulting divisions have operated alongside the core research practice.
How Projects Work
A typical SIS qualitative engagement starts with screener development and targeted recruitment from our national respondent database. Bilingual moderators (Spanish, Mandarin, German) conduct sessions in-person or via video stream. Analysts code transcripts, triangulate against secondary sources, and deliver findings tied to the client’s decision at hand.
Quantitative work follows a similar logic. We design instruments, field them through CATI, online panels, intercepts, or mobile surveys, and run the statistical analysis in-house. The output is a recommendation, not a dashboard.
Ruth Stanat, who founded the firm in 1984 and still leads it, built this model on a specific premise: research without a clear decision context is wasted budget. Every project scopes backward from the choice the client faces.
Where We Operate
SIS maintains offices in New York, Los Angeles, London, Frankfurt, Shanghai, Seoul, and Manila. We have conducted projects in 135 countries across six continents. In-country field teams handle recruitment, moderation, and logistics locally. The New York headquarters manages global project coordination.
Who Hires Us
Over 70% of the Fortune 500 have commissioned SIS projects. Named clients from public press releases include American Airlines, British Airways, Norwegian Cruise Line, Marriott, Pfizer, Novartis, Dell, Petrobras, and Samsung. We serve financial services, healthcare, automotive, consumer goods, industrial, technology, travel, and food and beverage companies.
The Facility
The SIS focus group facility sits at 11 East 22nd Street in Manhattan’s Flatiron District, between Broadway and Park Avenue. It includes a one-way mirror observation room, HD video and audio recording, live streaming for remote clients, simultaneous translation equipment, and a full test kitchen for food and beverage product evaluations.
The facility hosts consumer focus groups, B2B in-depth interviews, usability tests, product tests, 模擬陪審員調査, and sensory evaluations. Capacity is 10 respondents per session. Recruiting draws from a national database covering consumer and professional audiences, including C-level executives, physicians, and engineers.
Why SIS International Research?
SIS is more than a research firm; it is a strategic ally for organizations aiming to turn complexity into opportunity. Our deep expertise, global reach, and unwavering commitment to excellence make us the partner of choice for businesses that demand clarity and results.
有能な研究専門家のチーム
ルース・スタナート
President, Founder & CEO of SIS International Research
Ruth Stanat is the Founder and President of SIS International Research. Since 1984, SIS International has aided organizations with strategic planning, market research reports, market expansion or business development studies and ad hoc research for answers to specific business issues. SIS International Research is also a recognized worldwide leader in providing customized tracking for competitive intelligence.
Ruth is a Charter Member of the Society for Competitive Intelligence Professionals and a recipient of the SCIP Fellows Award. During 1990-1993, she personally traveled and expanded the SIS International organization, which spans over 120 countries in Asia, Europe, Latin America, and the Middle East.
Alexander LeVoci
Senior VP of Strategy & Market Intelligence
13+ years in strategy and management consulting, spanning public, private, and non-profit sectors.
He is a highly skilled practitioner of strategy consulting, change management, political and country risk, market intelligence, and nonmarket strategy.
教育： Georgetown University, McDonough School of Business: MBA
Northeastern University: BA International Affairs, East Asian Studies, & Business Administration
Alex was most recently the CEO of RiskPoint Advisors. Before RiskPoint, he worked with SAP, The Overseas Private Investment Corporation (DFC), the World Bank, and the International Finance Corporation
Duilio Bini
Director of Operations, EMEA Region
Duilio Bini leads sales and client service for SIS International across the EMEA region, operating from our London office.
Fluent in both Spanish and English, he received two degrees in Marketing and International Business from New Paltz in New York.
With over 8 years at SIS International, he has served in both our New York and London offices, managing high-impact projects across EMEA and the U.S, from multi-country focus groups to large-scale car clinics.
Duilio Bini leads sales and client service for SIS International across the EMEA region, operating from our London office.
Damir Gilyaz
Director of Operations
Damir Gilyaz has over 15 years’ experience in strategy, management and marketing of complex equipment. Damir began his career at a German engineering company identifying potential users of equipment across numerous industries in Eastern Europe, including food processing. His primary responsibilities included conducting primary and secondary research, conducting technical and technological due diligence for clients from Western Europe, including companies, such KHS, world leader in beer packaging technology.
Damir Gilyaz received technological training at numerous world-leading German manufacturers, including Westfalia Separator and EPC Group. After graduating from Hult IBS MBA program, Damir worked with US-based private clients and created market entry strategy, including direct and indirect sales channels
JA 
EN 
AR 
ZH 
ZH_HK 
NL 
FR 
DE 
IT 
KO 
PL 
PT 
ES