FinTech Trends

The financial industry is in the middle of a massive digital revolution—and the pace of change isn’t slowing down. FinTech trends are driving new opportunities, disrupting traditional banking, and redefining how consumers and businesses interact with money. If you’re not paying attention, you’re already falling behind.

1. デジタル決済

FinTech is no longer a US story. FinTech funding is now larger in Asia than in North America and Europe.

China is the best digital currency model in the world. Cash has largely disappeared from China. WeChat and Ali pay are $5.5 trillion dollars. Because China leapfrogged credit cards… never caught on. It is a cashless society. There’s no interchange. You built a proprietary system. Two payment systems that everybody uses. China is allowing massive growth with limited oversight. Over 3 years, there has been enormous adoption. The only mechanism to dissuade corruption without $50k without approval is a yearly cap. If you want to move a lot of money around, you’ll need to get approval.

In the US, you have Visa, American Express, or Mastercard, which are the transaction holders. In China, Tencent and Alibaba are the entire stack. In the US, we have 500 apps. In China, there are far fewer apps. Customers go to 1 or 2 apps, and do everything in there.

FinTech innovation is happening in South East Asia. In India, there’s PayTM which is using public funds. Thailand got started earlier on digital payments earlier, but never achieved what China has done. A lot of it is cultural in Thailand, where people pay bills via 7/11 stores.

2. 顧客中心主義

Customer centricity is a huge trend. Banks are now more than ever subject to competition from rising FinTech start-ups and technology companies.

Banking is the third most visited type of app, after Social Media and Weather. Surveys show that a vast majority of millennials believe online banking is better than going to the bank.

Surprisingly, large national banks are more customer-centric, followed by regional banks, followed by overall, followed up by credit unions, and community banks.

Customer Centricity no longer means knowing your name at the local bank. What matters to more customers now is that the App works. Smaller financial institutions may suffer as a result of revolutionary changes in customer needs. Fewer people care about human interaction. So, massive shifts are occurring from Credit Unions to the top large national banks.

3. 金融サービスではテクノロジースキルがますます重要に

Much of the growth in Finance is emerging from Technology. Today’s business environment increasingly requires aligning your workforce for the new view of what customer centric is. Talented professionals increasingly have IT, Data Science, Programming and Algorithm backgrounds. 今重要なのは、本当に優れたデータとユーザーエクスペリエンス (UX) です。

Face-to-face employees are becoming less common in the Financial Services job market. Analyst jobs are becoming less prominent. Top analysts may stay, but Robo-analysts may increasingly replace lower-level analysts. Robo Advisors ask a specific number of questions and have a finite number of decisions made on it. Decision-making may increasingly rely on robo-advisors.

A significant number of banking jobs will be lost to AI and automation within the next 5 years. This loss is happening はるかに高速 than the loss in the manufacturing sector. Much faster. This can be a real social issue for societies and governments.

Increasingly, Computer Science majors are in higher demand than traditional business degrees. Processing jobs are largely gone as there is less of a need for manual check adjudicators anymore.

テクノロジー企業はますます ジャストインタイム hiring. This is in contrast to the traditional long hiring lead times. Hiring in financial services requires less planning ahead in advance. This is because timing is everything as companies become more technology-driven.

4. 金融サービスにおける人的要素

Where does Face-To-Face matter in today’s Financial Services? It’s the jobs that are less prone to automation. These include:

高度な人間による分析と取引が行われるM&A
コンサルティング業務
Some capital raising on equity requiring storytelling, qualitative analysis ,and relationships
製品開発と製品管理

ただし、ソフトウェアやデジタルによる大きな混乱が生じない役割はほとんどありません。

5. 進化するフィンテックエコシステムと競争

Ecosystems are evolving in Financial Services. There are 3 main constituencies in the ecosystem:

銀行
フィンテック
VC

銀行と直接連携するフィンテックにベンチャーキャピタルが資金を提供する「コーペティション（協力と競争）」が増加しています。

6. Changing Strategic Priorities for Traditional Banks

Even traditional large banks are reconsidering their assumptions and priorities. Here are the new strategic priorities for Financial Institutions:

顧客中心主義
モバイルファースト
深く統合された
World-class technology
スムーズなデジタル体験
成長に向けた長期戦略の焦点
規律ある戦略実行

7. 新たな機会の出現

金融サービス企業が検討している機会の一部を以下に示します。

成長ボード
スタートアップコーチング
Real-time payment schemes
リップルとブロックチェーン
インシュアテック、ウェアラブル、ヘルステック
マイクロペイメント
AI、機械学習、自然言語処理
ロボティックプロセスオートメーション（RPA）
API（金融企業とテクノロジー企業間）
ゴールドマン・サックスのマーカスやチェースのFINNのようなミレニアル世代向けの消費者向け銀行

8. Fee Compression and Digital Disruption

The FinTechs are removing the Fee-Based models of the past. This innovation is happening especially in Europe with players like Revolut と N26。 Previously, people almost never change bank accounts. On average, they change it every 17 years. Usually with divorce, or marriage or moving. FinTech is changing that.

9. Hot FinTech Market Research Approaches

狩野モデル
国立公園局
顧客努力スコア (CES)
A/B 分割テスト

10. Blockchain, DeFi, and the Tokenized Future

Decentralized Finance (DeFi) is challenging the very foundations of traditional banking. Blockchain technology, smart contracts, and tokenized assets are opening new doors for peer-to-peer lending, decentralized exchanges, and transparent financial transactions.

The future of finance is:

Trustless: No intermediaries, just blockchain-powered transactions
Accessible: Global users can participate in DeFi ecosystems
Transparent: Smart contracts execute transactions with full visibility

11. Open Banking: Data-Driven Financial Power

Consumers want more control over their financial data—and open banking is making that possible. By securely sharing financial data via APIs, banks and FinTech companies are creating seamless, customer-centric experiences.

Open banking is enabling:

Personalized financial products tailored to consumer spending habits
Faster, more secure transactions
Cross-platform banking solutions that empower users

12. Hyper-Personalization: One-Size-Fits-All is Dead

Financial services are no longer about generic products—they’re about customized, hyper-personalized experiences. With AI, big data, and predictive analytics, FinTech firms can offer tailored financial solutions that meet individual customer needs.

Examples include:

Personalized credit scoring based on alternative data
AI-driven financial coaching that adapts to real-time spending habits
Predictive savings tools that automate budgeting

13. Cybersecurity and Fraud Prevention: Non-Negotiable Priorities

As FinTech adoption skyrockets, so do cyber threats. Security is no longer optional—it’s a business imperative.

Leading FinTech firms are leveraging:

Biometric authentication for secure logins
AI-driven fraud detection that identifies threats before they happen
Decentralized identity solutions powered by blockchain

What’s Next for FinTech?

AI will become the core of financial decision-making

🚀 The metaverse and Web3 will create new digital financial ecosystems

🚀 Central Bank Digital Currencies (CBDCs) will reshape the payments industry

🚀 FinTech firms will partner with regulators to scale responsibly

Final Thoughts from Ruth Stanat, CEO of SIS International Research

FinTech isn’t a trend—it’s a revolution. The companies that embrace these changes will thrive, while those that resist will become obsolete. This is the era of digital-first finance, and only the bold will lead the way.

で SISインターナショナル・リサーチ, we provide the insights, data, and strategies you need to stay ahead of the FinTech curve.

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