地政学的市場調査

地政学的市場調査

SIS 国際市場調査と戦略


地政学とは何か

地政学は、権力関係を研究する学問です。地理が世界的関係におけるつながりにどのような影響を与えるかを問う学問です。また、地理的実体を支配しようとする試みでもあります。これらの実体とは、世界中の場所、地域、国、規模、ネットワークのことです。実体を支配しようとする勢力は、国や企業である可能性があります。あるいは、他のものかもしれません。

地政学的市場調査が重要な理由は何ですか?

In today’s global market, sometimes, businesses grow. This growth may lead to branches in other countries. Or a business owner may also want to merge with a company in another region or country. But every country has factors that affect business practices. Thus, countries need Geopolitical Market Research. It will give data on things such as foreign business practices.

地政学的市場調査における主要な仕事

この分野で重要な仕事のいくつかを以下に示します。

  • 地政学アナリスト
  • 戦略家
  • 研究助手
  • 国際金融スペシャリスト

企業が地政学的市場調査を必要とする理由

リスクを知る

Business owners have the task of making decisions for their companies. They must know the possible outcomes of these decisions. Geopolitical Market 研究 can protect the company from future loss. For example, if a war happens in a country where the company gets products, the items can become scarce. This scarcity can affect supplies. As a result, production costs might rise.

さらに、顧客はより安価で安定したサプライヤーから商品を購入する可能性があります。しかし、適切な調査を行うことで、事業主はこの問題に備えることができます。複数のサプライヤーを持つことを選択するでしょう。

良い投資をするために

Sometimes a business owner will want to expand their company. They may see the profit in adding a new type of product or service. Yet, there might not be a market for that new thing in their country. In this case, Geopolitical Market Research will help the business owner. For example, the company can try to invest in the product elsewhere. Or it can start another branch in a new country to include the item or service.

成功の鍵となる要素

適切な専門家を雇う

今日、私たちはつながりのある世界に住んでいます。他の場所で起こる出来事が企業に影響を与える可能性が高くなります。したがって、企業は地政学分野の人材を雇う必要があります。さらに、地政学のすべての部分がすべてのビジネスに影響を与えるわけではありません。したがって、企業のニーズに最も適した専門家を雇う必要があります。

最新に保つ

Relations between nations can change fast. Thus, geopolitics often changes as well. The decision-makers for the company must stay updated on these topics. If an uninformed person is making the choices, they might overlook risks. Such a person can cost the company money. So, they may only see the dangers. And the person can miss out on a good opportunity for the company. Having all the details is the best way to know that one is making the right choices for the business.

地政学的市場調査について

Business owners do not work on their own. Many times, they have to answer to employees and stakeholders. Their choices affect many people. Thus, it is best to have all the information. Geopolitical Market Research is beneficial in this regard. Businesses should do strategic research to learn more. Companies can use Qualitative and 定量的研究手法.

They can also use focus groups, surveys, and interviews to get the needed information. Talk to the experts. Doing so will help business owners choose the right person for their team. Finally, business owners can speak with their employees and other bosses. This simple action can give them insight into how to create the best structure. In that way, they will be able to make the best use of Geopolitical Market Research.

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