人口統計市場調査

人口統計とは何か

人口統計とは、企業がクライアントや顧客について記録している統計です。これらの統計は、企業が目標売上を達成するのに役立ちます。たとえば、年齢、性別、民族的出身などを使用する企業もあります。また、教育や世帯人数を使用する企業もあります。

Why are Demographics important?

One of a company’s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers’ needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.

Key Jobs in Demographics Market Research

• 研究助手
• 統計学者
• データアナリスト
• 研究者

Why Businesses Need Demographic Market Research

主要顧客を定義する

A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.

イメージ構築

The image of a company brings customers in, or it keeps them away. If a business is marketing to a group of people, the company’s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.

より良い広告を作るために

広告の作成には多額の費用と時間がかかります。また、インターネットでは多くの人が広告を目にします。したがって、広告はリリース後に適切な人々に届く必要があります。ここでも、人口統計が役立ちます。そのデータがあれば、企業は適切な視聴者に広告をターゲットできます。

Key Success Factors In Demographics Market Research

適切なソフトウェアを用意する

クライアントと顧客のデータベースは、企業に大量の情報を提供します。しかし、適切なソフトウェアがなければ役に立ちません。顧客関係管理ソフトウェア (CRM) は企業に役立ちます。これにより、企業は幅広いデータを使用して顧客ベースを見つけることができます。CRM は新規顧客も獲得します。

データ分析会社を利用する

Some businesses send the data they collect to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A consumer and demographic data analysis company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.

人口統計情報の更新

顧客に関するデータは変化する可能性があります。たとえば、より高給の仕事に就いた場合、購入するものも変わります。したがって、その人に向けた広告も変わります。小規模な企業であっても、顧客層の更新は重要です。これにより、企業は関連性を保つことができます。また、消費者の満足度を維持できるため、成長にも役立ちます。

About Demographics Market Research

Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and qualitative research are two methods that your company can utilize.

Interviews and focus groups are other good data collection tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use surveys for market research on demographics since it is easy to send out thousands in one batch.

So, it’s easy to see why this type of market research is crucial for companies. It helps them to target the right customers with the right ads. It also helps firms do choose the best product offerings for their markets. Used correctly, demographic market research is a powerful tool.